Diary Entry for Macbeth Free Essays

The witches have just told me their prophecy and I don’t know what to think. I have to tell my wife, she is an ambitious women and will be thrilled to find out the news. That in my future I will no longer be thane of Cawdor. We will write a custom essay sample on Diary Entry for Macbeth or any similar topic only for you Order Now I will move on to bigger and better things. For prophesised in my future I will become the great King of Scotland. But how am I to achieve these goals of becoming a king. Duncan is a dear friend of mine and trusts me like a brother. How possibly could I deceive him, however although I cherish the friendship of the king I don’t see him fit for the thrown. I am the one who needs to be in charge, to lead the people of Scotland to glory. I deserve the thrown. How can I harbour these thoughts they are thoughts of evil. King Duncan doesn’t deserve this treachery. He is the King, the man chosen from God to lead the Scottish people. Im not sure on what I am to do, but when I meet with my wife we shall decide together. She usually knows what is right. For now i will try to get a good sleep and think about the long journey back home. During The Murder As I put the pillow to Duncan’s chest I felt sick, I felt like no body could trust me. For Duncan is a friend, how should my friends let alone my enemies think. So I put the dagger down and quickly thought of turning back. I saw the look in his eyes, he wouldn’t forgive me if I turned back now he would send me to prison. So I built up all my courage and stabbed the dagger through his chest, then a second time through his heart to make sure the great king was dead. As soon as I was finished my unholy deed I fled back to room where my wife would meet me. As I got back I had realised I had forgotten to frame the guards and cover up my tracks. As I was to shocked, devastated and had partially lost my mind I couldn’t complete the deed, so my wife had to cover my tracks. I felt less of a man but what was done had to be done and then it was over. After The Murder What have I done, it’s all a mistake. Duncan is a great man loved by many, he didn’t deserve to die such a painful death, in fact he didn’t deserve to die at all. My wife she has corrupted me, but she is not to blame because I am the one who covered the Kings mouth to stop his loud screams from escaping his chamber, and I am the one who slowly dug the dagger through his bare chest till he could not scream any more, till he slept not only for a night but eternally. I have no idea what to do, I am so confused. Should I tell people the atrocity that took place last night in my castle? I feel so alone in the world and I cannot tell my wife these feelings of guilt and regret because she is like a heartless demon, she will taught my feelings till I have no goodness left in me. Although it will be difficult I shall keep this secret safely kept in my bosom so that she will not taunt my feelings and feel I am the weakest link and that I will spoil our plans of becoming royalty. How to cite Diary Entry for Macbeth, Papers

IT Infrastructure Management for Liberty Wines - MyAssignmenthelp

Questions: 1.What business risks had Liberty Wines faced?2.How does Liberty Wines IT infrastructure impact its competitive advantage?3.How did server virtualization benefit Liberty Wines and the environment?4. What data and IT problems were limiting FinCENs ability to fight financial crime?5.Describe the IT upgrades and capabilities needed by FinCEN in order to achieve its mission.6.On what does financial intelligence depend?7.Why is the ability to identify patterns and relationships critical to national security? Answers: 1. Liberty Wines experienced a huge growth in the business and the department of IT failed to successfully handle the increase in volume of data. The frameworks were quite slow and needed more efforts on maintenance. This implied loss of efficiency of employee, and also affects the core processes of business, for example, arrange processing of order and management of inventory As the service level is not provided, the clients expect in a quick paced condition or the capacity to oblige development, they gambled loss of future business as well as the potential loss of current clients. 2. The reduction of costs of replacement of hardware, power and air conditioning helps in improving the resilience as well as stability with the help of backup system. This helps in speeding up of the process of business that enable the faster running of app, improvement of the bottom line as well as better services to the customers are been provided by employees with great productivity (Nguyen, Min Park, 2015). Moreover, the growth of business in future helps to accommodate rapidly as well as in an easy manner. Competitive advantages are achieved by the organization by reduction of costs, improvement of services and scope for growth in future. 3. The reduction of 10 servers to 4 servers among which one of the server is been booked for the backup system causes cut in for the power use as well as 60 percent costs of air conditioning the helps to improve the bottom line and the assists to reduce the carbon footprint. The operation of application is faster by better utilization that yields in better services to the customers and excellent management of inventory. The costs of hardware replacements are been reduced by 69500 dollars as well as when required the servers can be integrated rapidly and with ease. 4. The report containing the data which the financial institution needs to provide to FinCEN is of inconsistent quality as well as lacking in both standardization and validation. During the analyzing of data FinCEN got restricted to simple routines as well as small datasets. The bureau failed in conducting the analysis transversely of massive datasets as well as they lack capabilities in proactive analyzing and trending of prediction. The data reported was done by utilizing different systems those were offline. These issues combined for FinCEN to confront the issues in rapidly detecting the emerging and innovative threats as well as assist in disrupting of criminal enterprises. 5. The upgrading of FinCEN in its capabilities of analytics, infrastructure and databases of Information Technology was done. The analytics that was upgraded required for better collecting and data analyzing with the help of multiple sources. It also helps them by providing the federal, state, regulatory authorities as well as locally enforcement. The analytics of the organization in recent time have the access of improved analytics as well as capabilities of examination. The upgrading of database was done by converting all the data of eleven years from the system legacy to new record system of FinCEN. The company having the upgraded infrastructures of IT helps the organization in receiving, processing and storing all the reports of FinCEN electronically. The organization released FinCEN Query Web-based app. This is an innovative tool for searching that is been accessed by the analytics of FinCEN, enforcement of law, regulatory users and intelligence by providing the real-time for ac cessing the past eleven years data of Bank Secrecy Act. 6. The dependence of financial intelligence is on the effective analytics of data for identification of patterns as well as relationships which reveal the illicit activity. 7.The intelligence has the increased speed as well as ability for detecting the financial launderers as well as terrorist financers. It also helps in disrupting every criminal activities happening within the nation. Research recent financial crimes that FinCEN has detected and disrupted. Explain the role of data analytics in crime detection. The mission of the organization is to provide safeguard for the financial system from the financial crime and promote the security within the nations for analyzing and disseminating the financial intelligence. The unit of fraud detection as well as internal auditors manages the data as well as the system and then process the detection of fraud. The service of real time helps in decision making (Cross, 2016). Reference List Cross, C. (2016). Using financial intelligence to target online fraud victimisation: applying a tertiary prevention perspective.Criminal Justice Studies,29(2), 125-142. Nguyen, T. A., Min, D., Park, J. S. (2015). A comprehensive sensitivity analysis of a data center network with server virtualization for business continuity.Mathematical Problems in Engineering,2015.

Sun Also Rises And Jake Barnes Essays - English-language Films

Sun Also Rises And Jake Barnes People often mentally distance themselves from their peers do to flaws and irregularities that they may suffer from. In The Sun Also Rises Jake Barnes constantly seems to be distanced and un willing to accept the people and environment that he lives in. The impotence that Jake Barnes physically suffers from leads him to suffer from mental impotence regarding the reality of his actions and the environment in which he lives. Aside from Jakes own actions, this impotence is reflected through supporting characters such as Brett and Cohn by the authors' use of the literary devices parody and irony. Jake Barnes is a veteran ex-patriot of WWI living in Paris, France. During the war Jake received a wound that led him into a life of physical impotence. While in a hospital Jake met and fell in love with Lady Brett Ashley whom he desires throughout the novel. Jake is the editor of a newspaper in France, yet his life circulates around his journey to find meaning and acceptance into society. Jake is often measuring the morals of others and trying to find an appropriate way to go about his own life. Jake and the other characters, who suffer from similar mental impotency for one reason or another, are often found to be drinking and seeking sexual relations. Through these actions Jake is attempting to numb himself to the reality that is the world he lives in yet does not understand. Jake goes to bars and drinks so that he might escape from the turmoil his meaningless life has become. Jake is often found to be making attempts to please Brett in any way possible, through this he reveals that he is attempting to gain her acceptance and affection but does not realize that many of these actions are only leading her further from him. Jake feels unaccepted because that he cannot participate in a ritualistic part of the lives that his peers exploit, sex. The use of parody in The Sun Also Rises allows for the reader to relate the characters different experiences to their impotence. I one of the first scenes Jake is found riding in an horse drawn open air taxi with a prostitute whom he has picked up to keep him company and give the appearance that he is promiscuous. Just after this incident Jake is riding in an enclosed taxi with Brett participating in an emotional struggle. The first scene is romantic and flagrant with its appealing environmental descriptions and fancy carriage whereas in the second scene the surroundings depict construction and a more dismal environment, not at all romantic. This parody is relevant because that Jake did not want to be exposed to the rest of the world when his body did not accept Brett, yet in the carriage with the prostitute he was merely attempting to appear as if he were a part of the sexual atmosphere that he lives in. Jake spends the entire novel searching for the affection of Lady Brett, yet in many instances urges her to go and be with other men. Through such irony it is revealed that Jake wants more than anything to make Brett happy. When Jakes handicap does not allow him to be with Brett he attempts to please her by finding others that can do so. By doing so Jakes emotions are only damaged to a greater extent yet he sees it as rational. Jake becomes jealous and angry after Cohn has an affair with Brett because that he believes that Cohn is the only one in his circle of friends who has not become disillusioned and daunted by society. The Sun Also Rises is the story of Jake Barnes' search for a way to go about living his life and find acceptance. Throughout the novel the reader is allowed to see what is wrong with his life and what he is doing wrong in his attempts to fix it. Jake does not grasp that he has the ability to gain Brett's acceptance without being her sexual partner.

Literature Review of Celebrity Endorsement Essays

Literature Review of Celebrity Endorsement Essays Literature Review of Celebrity Endorsement Essay Literature Review of Celebrity Endorsement Essay Running head: A LITERARY REVIEW OF CELEBRITY ENDORSEMENT Celebrity Endorsement in Mass Media Advertising Brands Celebrity endorsement in mass media advertising has become a very beneficial phenomenon for many countries and has significantly increased in the past decade, and should be the main principle of brand communications since it is the key to marketing success. Any product that is displayed in a television commercial or magazine advertisement by a corporation that uses a celebrity or well known public figure to give a testimonial or information about the product, is practicing celebrity endorsement. Although commonly thought of starting in the United States, celebrity endorsement began in India during the ‘80s but has since been adopted by countries in Asia, Europe, and almost worldwide. Modern mass media (especially that of tabloids) has increased exposure of celebrities to the point that it is unavoidable to not be exposed to a celebrity face. The primary principle that celebrity endorsement works off of is the public recognition of the celebrity endorser as an admirable or desirable cultural force. It is not uncommon to view commercials from the past 10 years and see popular icons like Britney Spears endorsing a particular soft drink like Pepsi or Michael Jordan endorsing Nike as the number one brand for anyone that has even the slightest liking to sports. These celebrities among many others, are used to promote products, services, and ideas (Kambitsis et al. , 2002). A reason for the increase in the usage of celebrity endorsing on various levels of mass media is almost exclusively due to the fact that this strategy results in more positive advertisement and product ratings (Dean and Biswas, 2001), as well as A LITERARY REVIEW OF CELEBRITY ENDORSEMENT an increase in the purchasing of the product and in turn, increased finances for the producer (Erdogan, 2001). Most celebrity endorsers come from the entertainment and sports industries. Nevertheless, more than likely, the celebrity endorser is not known to the public for the product that they are endorsing (Friedman, 1979), therefore they are not experts of that product. As mentioned previously for example, Britney Spears has endorsed Pepsi. She s an iconic pop singer and even though she wrote a song called â€Å"Joy of Pepsi,† she is not an expert on what the best tasting soft drink is; her fame has no relation to what she is endorsing. Besides those obvious facts, Pepsi’s sales increased four times as fast as their competitor (DeNitto, 1994). Although celebrity endorsing is very expensive for the companies, in the long run it has often helped their sales because they are recognized by the public and viewed as more powerful t han an anonymous face of a model (Carroll, 2008). Celebrities are also interested in endorsing themselves in the product as their image considerably develops rather quickly along with the product. According to Speck (1988), endorsements involve three participants; sellers, endorsers, and target consumers. This is because the seller asks an endorser to use and evaluate a product, and then after trying a product, the endorser encourages the target consumers and personal fans to also purchase and try out the product. Advertising campaigns using celebrities to support brand strategy have in general tended to be repetitive, high-profile and loud extravaganzas in which the celebrity features prominently and directly, unlike the product itself, which seems more like an addition to the whole scheme of the advertisement (Carroll, 2009). Celebrity endorsement is a powerful marketing strategy compared to the A LITERARY REVIEW OF CELEBRITY ENDORSEMENT likes of public relations and sales promotion but has been the most long-standing beneficial strategy out of all (Hsu and McDonald, 2002). Choosing the Celebrity Endorser Giving a brand a recognizable ‘face’ is often more than just a marketing strategy, but for better or worse can change a brand forever. Thus, choosing a celebrity endorser is of maximum importance and therefore done on a whole slew of parameters that include appeal, looks, popularity, product type, message type, etc. (Erdogan, 1999). The general belief among advertisers is that brand communication messages that are delivered by these selectively chosen celebrity endorsers, produce a higher appeal and recall than those advertisements that are not celebrity endorsed. Furthermore, when celebrities are recognized with brand names, it creates a positive attitude, as well as a distinct personality for the brand. For example, Forbes reported that Chanel, an extremely well known Parisian fashion house, acquired an endorsement deal with spokes icon Nicole Kidman, which in turn increased business by about 16%, without administering any changes whatsoever in fragrance or packaging, because â€Å"all of a sudden, younger women took notice of the brand (Forbes). † Credibility is also an obvious large part in determining who to use in endorsements for a specific product. Previous research has shown that celebrities that endorse several products at a time are seen as less credible to the typical consumer (Hsu and McDonald, 2002), rather than a celebrity who just endorses a single product. The reason for this insight is because a celebrity who endorses multiple products can seem as if they do not have a real liking or interest in a particular product and will just peddle any product that is asked of them. Another event that could A LITERARY REVIEW OF CELEBRITY ENDORSEMENT iscredit a celebrity endorsement is negative press or events that are associated with the celebrity’s name. This very problem occurred in 2005 with supermodel Kate Moss. She was dropped from her endorsements from large companies Burberry, HM, and Chanel, when photographs of her snorting cocaine surfaced in magazines and websites. Companies using a celebrity endorser take into account the serious consequences (loss of revenue, bad image) of putting a tainted face to their produc t since as stated above, the brand’s whole personality is often dependent on the celebrity endorser. Another aspect that is taken into account pertaining to the effectiveness of the celebrity endorser is to directly measure the degree that the consumers evaluate the celebrity as genuinely liking the product that they are endorsing. According to Gilbert and Malone (1995), these evaluations are recognizable under a type of judgment called â€Å"correspondent inferences. † Correspondent inferences generally refer to a judgment that consumers observe the endorser’s behavior in the advertisement to then infer consistent character in the endorser. For example, the consumer would observe an athlete saying he loves the breakfast cereal Wheaties, and then the consumer would infer that the athlete really does, in fact, like Wheaties. Adding to this study, McCracken (1986) suggests that a celebrity that best represents the appropriate symbolic properties â€Å"of the product should be selected, thus, highlighting the importance of the cultural meanings of celebrities in the endorsement process. † Culturally speaking, Americans identify themselves more closely with celebrities and are more willing to accept and unconsciously accept endorsement messages. Brands are therefore seen as playing a fundamental, as well as A LITERARY REVIEW OF CELEBRITY ENDORSEMENT complex role in the construction of the self (Carroll, 2009). We achieve self-consistency via brand consumption, purchasing brands that we perceive to be similar to our selfconcept. Defined as image congruence hypothesis, this suggests that brands perform a function of self-enhancement whereby consumers form perceptions about brands and compare these to their own value system, selecting brands that match the closest. All in all, the public’s fascination with the celebrities will continue on because of their role in society as an entertainer and in return, the use of celebrities in advertising will continue to increase (Pringle, 2004). Grant McCracken has proposed the Meaning Transfer Theory when referring to celebrity endorsement and its effectiveness. His theory states that a celebrity encodes a unique set of meanings that can be transferred to the endorsed product if used in the correct way. This theory takes place in three stages- encoding meanings, meaning transfer, and meaning capture. McCracken’s theory is described as first, encoding meanings: this is basically the age, gender, race, and wealth or personal lifestyle that a celebrity can be identified with by the public. For example, a celebrity can be seen as cute, witty, and charming due to any of those factors, since each person viewing these celebrities will make their own meanings about them (McCracken, 1986). The next stage that occurs is meaning transfer. This second stage transfers those meanings to a product and when those meanings are skillfully portrayed, celebrities are able to communicate the image more powerfully as endorsers. The final stage is meaning capture, which assumes A LITERARY REVIEW OF CELEBRITY ENDORSEMENT that consumers purchase products not just for their practical value, but for their cultural and symbolic value that they can convey from the product. Agreeing with McCracken, Carroll also adds to this statement by reporting that the consumers now turn to brands of products less as bundles of utility and more so as â€Å"badges that contain social meaning† (Carrol, 2009). Simply put, it is the stage that the consumers hope to capture some part of the meaning from the first stage (cute, witty, etc. , which the celebrity endorser has seemed to have passed on to the product. This is especially true in celebrity promoted lifestyle products like perfumes, clothes, and consumer technology (McCracken, 1986). Because celebrity endorsements tie into people’s personal and cultural meanings, it seems that they will always infinitely be effective and have proven to be a sustainable marketing technique. Based on the previous research, this study will move forward and add to the literature by asking the following questions: RQ 1: Will all correspondent inferences be positively associated with the attitudes toward the advertised product? RQ 2: Will observers (consumers) still believe that the celebrity endorser likes the product more than the average user, even though they know the endorser is getting a large payment? References Dean, D. H. and Biswas, A. (2001). Third-party organization endorsement of products: an advertising cue affecting consumer pre purchase evaluation of goods and services. Journal of Advertising. 30 (4). Carroll, Angela. (2009). Brand communications in fashion categories using celebrity endorsement. Journal of Brand Management. 17 (2). 146-158. doi: 10. 1057/bm. 2008. 42 DeNitto, E. (1994). Pepsi, Coke think international for future growth. Advertising Age. p. 44. Erdogan, B. Z. (1999). Celebrity endorsement. Journal of Marketing Management. 11 (1). Erdogan, B. Z. (2001). Selecting celebrity endorsers: the practitioner’s perspective. Journal of Advertising Research. 41. p. 39. Friedman, H. H. (1979). Endorser effectiveness by product type. Journal of Advertising Research. 19 (5). Hsu, C. K. and McDonald, D. (2002). An examination on multiple celebrity endorsement in advertising. Journal of Product and Brand Management. 11 (1). pp. 19-29. Kambitsis, C. , Harahousou, Y. Thedorakis, C. 2002). Sports advertising in print media: case of 200 Olympic games. Corporate Communication: An International Journal. 7 (3). McCracken, G. (1986). Culture and consumption: a theoretical account of the structure and movement of the cultural meaning of consumer goods. The Journal of Consumer Research. 13 (1). Onkvisit, S. and Shaw, J. (1987). Self-concept and image congruence: Some research and managerial implications. Journal of Consumer Marketing. 4(1). 13-23. Pringle, H. (2004). Celebrity sells. John Wiley and Sons Ltd. England. Ruiz, N. (2008). Can a star sell you style?. Forbes. com LLC.

Research paper on Mary Shelly's novel Frankenstein Essay

Research paper on Mary Shelly's novel Frankenstein - Essay Example He had created a monster which he considered to be a threat even to himself. The story highlights the happenings in the life of the monster and the difficulties he faces which lead to his complete transformation to an evil character. The story throughout its course highlights the fact that humans have a dual persona...lity of good and evil, and after long- term of aversion, discrimination and persecution by the others, one will become evil and opt for the wrong and the negative path. In this novel, the monster "has human emotions" and he wants to get love from others so badly and the reason that he turns evil is due to the fact that people he is mistreated by the human beings around him to an extent that he is even disowned by his own creator. Frankenstein is a young man who is very ambitious and wishes to complete a task which no one else has been successful at. He starts working towards the creation of a being and his obsession to complete this task makes him forget the fact that t he result of his experiments may turn out to be disastrous. He does not think about the impact that his creation may lay on the life of the creature. He works day and night to complete his goal and he continues with his job without considering the use of appropriate sources for his creation. His desire to create a being makes him go to depths that he even chooses to use inhuman parts for the creation of the monster which can be analyzed from the fact when he says, "The dissecting-room and the slaughter-house furnished many of my materials." This explains the fact that Frankenstein had gone to all limits to complete his creation. But after he succeeded in his task, he realized the fact that he had committed a mistake and had created a beast and not a being that he actually desired (Kelly 2000; Shelley 1979). The first rejection that the monster faces in his life is from his own creator. Immediately upon his creation, he is dejected and disliked by the person who did his level best to create him. This raises a clear point that a creature that was disliked by his own creator would never be liked by other people and would have to face torment for the rest of his life. This also indicates the fact that Frankenstein had lost his senses while he was engrossed in his work of creating the monster and he realized what he had done only after he had finished his creation. He then analyzed the fact that he actually created a disfigured monster which did not resemble human beings in physical appearance. He described the creature by saying, â€Å"His yellow skin scarcely covered the work of muscles and arteries beneath; his hair was of a lustrous black, and flowing; his teeth of a pearly whiteness; but these luxuriances only formed a more horrid contrast with his watery eyes, that seemed almost of the same color as the dun white sockets in which they were set, his shriveled complexion and straight black lips.† This shows the fact that he had failed in creating a perfe ct being. His attempt to play god had failed and his act of crossing all norms to achieve what he wanted had led to a disastrous result. His dislike for the monster can be seen when he says, â€Å"How can I describe my emotions at this catastrophe, or how delineate the wretch whom with such infinite pains and care I had endeavored

Concept of Freedom in Samkhya and Yoga Philosophy Essay

Concept of Freedom in Samkhya and Yoga Philosophy - Essay Example Samkhya exists as one of the oldest and most prominent philosophies in India. Kapila, a great and eminent sage, founded this school. Two philosophical schools arose in India based on Upanishads. These included the Samkhya or realistic and the Vedanta or idealistic. The entire philosophy of Samkhya combines Yoga and Samkhya basic doctrines. However, Samkhya philosophy is representative of theory, while yoga is representative of practical or application aspects (Burley 23). The two have been characterized as practical and theoretical aspects of one system with Samkhya involving the theoretical background to Yoga’s more practical orientation. In this case, Yoga can be seen as a sub-school or branch of Samkhya because it inherits most concepts from Samkhya, although some scholars also argue that Samkhya and yoga have important conceptual and doctrinal differences (Burley 23). However, one of the concepts that the two share in common is freedom. This paper will seek to discuss the concept of freedom in Samkhya and Yoga.... While Samkhya practice has many similarities with classical yoga, samadhi is not a focus in Samkhya as far as freedom and liberation are concerned. However, both practices require asceticism for true freedom and liberation. Samkhya philosophy was essential in the formation of classical yoga and the two philosophies adopted, tested, borrowed, and discarded practices and ideas from one another until, eventually, there was a consistent model that came from each of the approaches with freedom being a central component of each (Burley 32). Samkhya has a dualism that is similar to ancient Jainism where all individuals had separate and unique jivas from other jivas, similar to the purusha in Samkhya that were also believed to be separate (Burley 35). Just like in ancient Jainism, classical yoga and Samkhya practice a form of fierce yoga that involves complete renunciation. However, renunciation by itself in Samkhya does not lead to true freedom from the grasp of Prakriti with discernment al so required. This discernment involves knowledge of the universe and its ways. However, this knowledge is not intellectual because intellect is still considered Prakriti. Discernment increases the ability to develop inner knowledge, which understands what is real and what is ephemeral, which separates the universes apparent from the true reality of the world. While discernment is achieved via reasoning, it also gives one the ability and will of renouncing what is not real, which is the beginning of freedom (Burley 35). The Upanishads from India tell of the soul, also referred to as the soul, which is, ultimately, one that has living and universal consciousness that is called Brahman or absolute. Brahman, which is the source of all that is alive, is

Malcolm X and Black Nationalism Essay Example | Topics and Well Written Essays - 750 words

Malcolm X and Black Nationalism - Essay Example Due to such mistreatment of blacks they became tired and needed a forum to express their challenges. This led to the formation of civil right movement that promoted equal education and legal rights. Despite the two being vocal in the Black Nationalism in USA, their views differed (Cone et al, 2003). MLK comes from a very affluent family and Malcolm X from a poor background, therefore the basis of argument are different in that MLX called for a Non –violent resistance for example the triumph of the Montgomery bus (1955) in Alabama whereas Malcolm X is viewed to be violent ‘By all means† Most blacks, like such as Malcolm X, MLK methods were useless and lacked basis. But, King continually emphasized in nonviolent approach. He refuses to inflict physical harm on others. According to Dr. King, he argues that nonviolence methods resist evil, and it refuses to commit evil. He continues by saying that the enemy is a person and must be treated fairly; one should not destroy the rival but rather seeks to make the foe a friend. Even if using violence fails to convert the foe to a friend; it removes hatred from the hearts of those who are committed to it.† Violence was very impractical and immoral (Waldschmidt, et, al, 2003) According to Malcolm X, he did not favor integrations of white and blacks; he even continues to warn the blacks of integrating with ‘sinking ship’. Therefore, he emphasized on black separatism and not integration. Dr. King advocated for unity and peaceful coexistence among individual of different races (Cone et al, 2003) . The different in ideas originate from the environment that one was bought in. King was brought up in a religious environment and their parents who loved unity. Unlike Malcolm X, the ideas originated from the racial hate that killed his father who influenced him in Black Nationalism activism. Moreover, he was subjected to white violence and racism, and this made him drop out of school