Sun Also Rises And Jake Barnes Essays - English-language Films

Sun Also Rises And Jake Barnes People often mentally distance themselves from their peers do to flaws and irregularities that they may suffer from. In The Sun Also Rises Jake Barnes constantly seems to be distanced and un willing to accept the people and environment that he lives in. The impotence that Jake Barnes physically suffers from leads him to suffer from mental impotence regarding the reality of his actions and the environment in which he lives. Aside from Jakes own actions, this impotence is reflected through supporting characters such as Brett and Cohn by the authors' use of the literary devices parody and irony. Jake Barnes is a veteran ex-patriot of WWI living in Paris, France. During the war Jake received a wound that led him into a life of physical impotence. While in a hospital Jake met and fell in love with Lady Brett Ashley whom he desires throughout the novel. Jake is the editor of a newspaper in France, yet his life circulates around his journey to find meaning and acceptance into society. Jake is often measuring the morals of others and trying to find an appropriate way to go about his own life. Jake and the other characters, who suffer from similar mental impotency for one reason or another, are often found to be drinking and seeking sexual relations. Through these actions Jake is attempting to numb himself to the reality that is the world he lives in yet does not understand. Jake goes to bars and drinks so that he might escape from the turmoil his meaningless life has become. Jake is often found to be making attempts to please Brett in any way possible, through this he reveals that he is attempting to gain her acceptance and affection but does not realize that many of these actions are only leading her further from him. Jake feels unaccepted because that he cannot participate in a ritualistic part of the lives that his peers exploit, sex. The use of parody in The Sun Also Rises allows for the reader to relate the characters different experiences to their impotence. I one of the first scenes Jake is found riding in an horse drawn open air taxi with a prostitute whom he has picked up to keep him company and give the appearance that he is promiscuous. Just after this incident Jake is riding in an enclosed taxi with Brett participating in an emotional struggle. The first scene is romantic and flagrant with its appealing environmental descriptions and fancy carriage whereas in the second scene the surroundings depict construction and a more dismal environment, not at all romantic. This parody is relevant because that Jake did not want to be exposed to the rest of the world when his body did not accept Brett, yet in the carriage with the prostitute he was merely attempting to appear as if he were a part of the sexual atmosphere that he lives in. Jake spends the entire novel searching for the affection of Lady Brett, yet in many instances urges her to go and be with other men. Through such irony it is revealed that Jake wants more than anything to make Brett happy. When Jakes handicap does not allow him to be with Brett he attempts to please her by finding others that can do so. By doing so Jakes emotions are only damaged to a greater extent yet he sees it as rational. Jake becomes jealous and angry after Cohn has an affair with Brett because that he believes that Cohn is the only one in his circle of friends who has not become disillusioned and daunted by society. The Sun Also Rises is the story of Jake Barnes' search for a way to go about living his life and find acceptance. Throughout the novel the reader is allowed to see what is wrong with his life and what he is doing wrong in his attempts to fix it. Jake does not grasp that he has the ability to gain Brett's acceptance without being her sexual partner.

Literature Review of Celebrity Endorsement Essays

Literature Review of Celebrity Endorsement Essays Literature Review of Celebrity Endorsement Essay Literature Review of Celebrity Endorsement Essay Running head: A LITERARY REVIEW OF CELEBRITY ENDORSEMENT Celebrity Endorsement in Mass Media Advertising Brands Celebrity endorsement in mass media advertising has become a very beneficial phenomenon for many countries and has significantly increased in the past decade, and should be the main principle of brand communications since it is the key to marketing success. Any product that is displayed in a television commercial or magazine advertisement by a corporation that uses a celebrity or well known public figure to give a testimonial or information about the product, is practicing celebrity endorsement. Although commonly thought of starting in the United States, celebrity endorsement began in India during the ‘80s but has since been adopted by countries in Asia, Europe, and almost worldwide. Modern mass media (especially that of tabloids) has increased exposure of celebrities to the point that it is unavoidable to not be exposed to a celebrity face. The primary principle that celebrity endorsement works off of is the public recognition of the celebrity endorser as an admirable or desirable cultural force. It is not uncommon to view commercials from the past 10 years and see popular icons like Britney Spears endorsing a particular soft drink like Pepsi or Michael Jordan endorsing Nike as the number one brand for anyone that has even the slightest liking to sports. These celebrities among many others, are used to promote products, services, and ideas (Kambitsis et al. , 2002). A reason for the increase in the usage of celebrity endorsing on various levels of mass media is almost exclusively due to the fact that this strategy results in more positive advertisement and product ratings (Dean and Biswas, 2001), as well as A LITERARY REVIEW OF CELEBRITY ENDORSEMENT an increase in the purchasing of the product and in turn, increased finances for the producer (Erdogan, 2001). Most celebrity endorsers come from the entertainment and sports industries. Nevertheless, more than likely, the celebrity endorser is not known to the public for the product that they are endorsing (Friedman, 1979), therefore they are not experts of that product. As mentioned previously for example, Britney Spears has endorsed Pepsi. She s an iconic pop singer and even though she wrote a song called â€Å"Joy of Pepsi,† she is not an expert on what the best tasting soft drink is; her fame has no relation to what she is endorsing. Besides those obvious facts, Pepsi’s sales increased four times as fast as their competitor (DeNitto, 1994). Although celebrity endorsing is very expensive for the companies, in the long run it has often helped their sales because they are recognized by the public and viewed as more powerful t han an anonymous face of a model (Carroll, 2008). Celebrities are also interested in endorsing themselves in the product as their image considerably develops rather quickly along with the product. According to Speck (1988), endorsements involve three participants; sellers, endorsers, and target consumers. This is because the seller asks an endorser to use and evaluate a product, and then after trying a product, the endorser encourages the target consumers and personal fans to also purchase and try out the product. Advertising campaigns using celebrities to support brand strategy have in general tended to be repetitive, high-profile and loud extravaganzas in which the celebrity features prominently and directly, unlike the product itself, which seems more like an addition to the whole scheme of the advertisement (Carroll, 2009). Celebrity endorsement is a powerful marketing strategy compared to the A LITERARY REVIEW OF CELEBRITY ENDORSEMENT likes of public relations and sales promotion but has been the most long-standing beneficial strategy out of all (Hsu and McDonald, 2002). Choosing the Celebrity Endorser Giving a brand a recognizable ‘face’ is often more than just a marketing strategy, but for better or worse can change a brand forever. Thus, choosing a celebrity endorser is of maximum importance and therefore done on a whole slew of parameters that include appeal, looks, popularity, product type, message type, etc. (Erdogan, 1999). The general belief among advertisers is that brand communication messages that are delivered by these selectively chosen celebrity endorsers, produce a higher appeal and recall than those advertisements that are not celebrity endorsed. Furthermore, when celebrities are recognized with brand names, it creates a positive attitude, as well as a distinct personality for the brand. For example, Forbes reported that Chanel, an extremely well known Parisian fashion house, acquired an endorsement deal with spokes icon Nicole Kidman, which in turn increased business by about 16%, without administering any changes whatsoever in fragrance or packaging, because â€Å"all of a sudden, younger women took notice of the brand (Forbes). † Credibility is also an obvious large part in determining who to use in endorsements for a specific product. Previous research has shown that celebrities that endorse several products at a time are seen as less credible to the typical consumer (Hsu and McDonald, 2002), rather than a celebrity who just endorses a single product. The reason for this insight is because a celebrity who endorses multiple products can seem as if they do not have a real liking or interest in a particular product and will just peddle any product that is asked of them. Another event that could A LITERARY REVIEW OF CELEBRITY ENDORSEMENT iscredit a celebrity endorsement is negative press or events that are associated with the celebrity’s name. This very problem occurred in 2005 with supermodel Kate Moss. She was dropped from her endorsements from large companies Burberry, HM, and Chanel, when photographs of her snorting cocaine surfaced in magazines and websites. Companies using a celebrity endorser take into account the serious consequences (loss of revenue, bad image) of putting a tainted face to their produc t since as stated above, the brand’s whole personality is often dependent on the celebrity endorser. Another aspect that is taken into account pertaining to the effectiveness of the celebrity endorser is to directly measure the degree that the consumers evaluate the celebrity as genuinely liking the product that they are endorsing. According to Gilbert and Malone (1995), these evaluations are recognizable under a type of judgment called â€Å"correspondent inferences. † Correspondent inferences generally refer to a judgment that consumers observe the endorser’s behavior in the advertisement to then infer consistent character in the endorser. For example, the consumer would observe an athlete saying he loves the breakfast cereal Wheaties, and then the consumer would infer that the athlete really does, in fact, like Wheaties. Adding to this study, McCracken (1986) suggests that a celebrity that best represents the appropriate symbolic properties â€Å"of the product should be selected, thus, highlighting the importance of the cultural meanings of celebrities in the endorsement process. † Culturally speaking, Americans identify themselves more closely with celebrities and are more willing to accept and unconsciously accept endorsement messages. Brands are therefore seen as playing a fundamental, as well as A LITERARY REVIEW OF CELEBRITY ENDORSEMENT complex role in the construction of the self (Carroll, 2009). We achieve self-consistency via brand consumption, purchasing brands that we perceive to be similar to our selfconcept. Defined as image congruence hypothesis, this suggests that brands perform a function of self-enhancement whereby consumers form perceptions about brands and compare these to their own value system, selecting brands that match the closest. All in all, the public’s fascination with the celebrities will continue on because of their role in society as an entertainer and in return, the use of celebrities in advertising will continue to increase (Pringle, 2004). Grant McCracken has proposed the Meaning Transfer Theory when referring to celebrity endorsement and its effectiveness. His theory states that a celebrity encodes a unique set of meanings that can be transferred to the endorsed product if used in the correct way. This theory takes place in three stages- encoding meanings, meaning transfer, and meaning capture. McCracken’s theory is described as first, encoding meanings: this is basically the age, gender, race, and wealth or personal lifestyle that a celebrity can be identified with by the public. For example, a celebrity can be seen as cute, witty, and charming due to any of those factors, since each person viewing these celebrities will make their own meanings about them (McCracken, 1986). The next stage that occurs is meaning transfer. This second stage transfers those meanings to a product and when those meanings are skillfully portrayed, celebrities are able to communicate the image more powerfully as endorsers. The final stage is meaning capture, which assumes A LITERARY REVIEW OF CELEBRITY ENDORSEMENT that consumers purchase products not just for their practical value, but for their cultural and symbolic value that they can convey from the product. Agreeing with McCracken, Carroll also adds to this statement by reporting that the consumers now turn to brands of products less as bundles of utility and more so as â€Å"badges that contain social meaning† (Carrol, 2009). Simply put, it is the stage that the consumers hope to capture some part of the meaning from the first stage (cute, witty, etc. , which the celebrity endorser has seemed to have passed on to the product. This is especially true in celebrity promoted lifestyle products like perfumes, clothes, and consumer technology (McCracken, 1986). Because celebrity endorsements tie into people’s personal and cultural meanings, it seems that they will always infinitely be effective and have proven to be a sustainable marketing technique. Based on the previous research, this study will move forward and add to the literature by asking the following questions: RQ 1: Will all correspondent inferences be positively associated with the attitudes toward the advertised product? RQ 2: Will observers (consumers) still believe that the celebrity endorser likes the product more than the average user, even though they know the endorser is getting a large payment? References Dean, D. H. and Biswas, A. (2001). Third-party organization endorsement of products: an advertising cue affecting consumer pre purchase evaluation of goods and services. Journal of Advertising. 30 (4). Carroll, Angela. (2009). Brand communications in fashion categories using celebrity endorsement. Journal of Brand Management. 17 (2). 146-158. doi: 10. 1057/bm. 2008. 42 DeNitto, E. (1994). Pepsi, Coke think international for future growth. Advertising Age. p. 44. Erdogan, B. Z. (1999). Celebrity endorsement. Journal of Marketing Management. 11 (1). Erdogan, B. Z. (2001). Selecting celebrity endorsers: the practitioner’s perspective. Journal of Advertising Research. 41. p. 39. Friedman, H. H. (1979). Endorser effectiveness by product type. Journal of Advertising Research. 19 (5). Hsu, C. K. and McDonald, D. (2002). An examination on multiple celebrity endorsement in advertising. Journal of Product and Brand Management. 11 (1). pp. 19-29. Kambitsis, C. , Harahousou, Y. Thedorakis, C. 2002). Sports advertising in print media: case of 200 Olympic games. Corporate Communication: An International Journal. 7 (3). McCracken, G. (1986). Culture and consumption: a theoretical account of the structure and movement of the cultural meaning of consumer goods. The Journal of Consumer Research. 13 (1). Onkvisit, S. and Shaw, J. (1987). Self-concept and image congruence: Some research and managerial implications. Journal of Consumer Marketing. 4(1). 13-23. Pringle, H. (2004). Celebrity sells. John Wiley and Sons Ltd. England. Ruiz, N. (2008). Can a star sell you style?. Forbes. com LLC.

Research paper on Mary Shelly's novel Frankenstein Essay

Research paper on Mary Shelly's novel Frankenstein - Essay Example He had created a monster which he considered to be a threat even to himself. The story highlights the happenings in the life of the monster and the difficulties he faces which lead to his complete transformation to an evil character. The story throughout its course highlights the fact that humans have a dual persona...lity of good and evil, and after long- term of aversion, discrimination and persecution by the others, one will become evil and opt for the wrong and the negative path. In this novel, the monster "has human emotions" and he wants to get love from others so badly and the reason that he turns evil is due to the fact that people he is mistreated by the human beings around him to an extent that he is even disowned by his own creator. Frankenstein is a young man who is very ambitious and wishes to complete a task which no one else has been successful at. He starts working towards the creation of a being and his obsession to complete this task makes him forget the fact that t he result of his experiments may turn out to be disastrous. He does not think about the impact that his creation may lay on the life of the creature. He works day and night to complete his goal and he continues with his job without considering the use of appropriate sources for his creation. His desire to create a being makes him go to depths that he even chooses to use inhuman parts for the creation of the monster which can be analyzed from the fact when he says, "The dissecting-room and the slaughter-house furnished many of my materials." This explains the fact that Frankenstein had gone to all limits to complete his creation. But after he succeeded in his task, he realized the fact that he had committed a mistake and had created a beast and not a being that he actually desired (Kelly 2000; Shelley 1979). The first rejection that the monster faces in his life is from his own creator. Immediately upon his creation, he is dejected and disliked by the person who did his level best to create him. This raises a clear point that a creature that was disliked by his own creator would never be liked by other people and would have to face torment for the rest of his life. This also indicates the fact that Frankenstein had lost his senses while he was engrossed in his work of creating the monster and he realized what he had done only after he had finished his creation. He then analyzed the fact that he actually created a disfigured monster which did not resemble human beings in physical appearance. He described the creature by saying, â€Å"His yellow skin scarcely covered the work of muscles and arteries beneath; his hair was of a lustrous black, and flowing; his teeth of a pearly whiteness; but these luxuriances only formed a more horrid contrast with his watery eyes, that seemed almost of the same color as the dun white sockets in which they were set, his shriveled complexion and straight black lips.† This shows the fact that he had failed in creating a perfe ct being. His attempt to play god had failed and his act of crossing all norms to achieve what he wanted had led to a disastrous result. His dislike for the monster can be seen when he says, â€Å"How can I describe my emotions at this catastrophe, or how delineate the wretch whom with such infinite pains and care I had endeavored

Concept of Freedom in Samkhya and Yoga Philosophy Essay

Concept of Freedom in Samkhya and Yoga Philosophy - Essay Example Samkhya exists as one of the oldest and most prominent philosophies in India. Kapila, a great and eminent sage, founded this school. Two philosophical schools arose in India based on Upanishads. These included the Samkhya or realistic and the Vedanta or idealistic. The entire philosophy of Samkhya combines Yoga and Samkhya basic doctrines. However, Samkhya philosophy is representative of theory, while yoga is representative of practical or application aspects (Burley 23). The two have been characterized as practical and theoretical aspects of one system with Samkhya involving the theoretical background to Yoga’s more practical orientation. In this case, Yoga can be seen as a sub-school or branch of Samkhya because it inherits most concepts from Samkhya, although some scholars also argue that Samkhya and yoga have important conceptual and doctrinal differences (Burley 23). However, one of the concepts that the two share in common is freedom. This paper will seek to discuss the concept of freedom in Samkhya and Yoga.... While Samkhya practice has many similarities with classical yoga, samadhi is not a focus in Samkhya as far as freedom and liberation are concerned. However, both practices require asceticism for true freedom and liberation. Samkhya philosophy was essential in the formation of classical yoga and the two philosophies adopted, tested, borrowed, and discarded practices and ideas from one another until, eventually, there was a consistent model that came from each of the approaches with freedom being a central component of each (Burley 32). Samkhya has a dualism that is similar to ancient Jainism where all individuals had separate and unique jivas from other jivas, similar to the purusha in Samkhya that were also believed to be separate (Burley 35). Just like in ancient Jainism, classical yoga and Samkhya practice a form of fierce yoga that involves complete renunciation. However, renunciation by itself in Samkhya does not lead to true freedom from the grasp of Prakriti with discernment al so required. This discernment involves knowledge of the universe and its ways. However, this knowledge is not intellectual because intellect is still considered Prakriti. Discernment increases the ability to develop inner knowledge, which understands what is real and what is ephemeral, which separates the universes apparent from the true reality of the world. While discernment is achieved via reasoning, it also gives one the ability and will of renouncing what is not real, which is the beginning of freedom (Burley 35). The Upanishads from India tell of the soul, also referred to as the soul, which is, ultimately, one that has living and universal consciousness that is called Brahman or absolute. Brahman, which is the source of all that is alive, is

Malcolm X and Black Nationalism Essay Example | Topics and Well Written Essays - 750 words

Malcolm X and Black Nationalism - Essay Example Due to such mistreatment of blacks they became tired and needed a forum to express their challenges. This led to the formation of civil right movement that promoted equal education and legal rights. Despite the two being vocal in the Black Nationalism in USA, their views differed (Cone et al, 2003). MLK comes from a very affluent family and Malcolm X from a poor background, therefore the basis of argument are different in that MLX called for a Non –violent resistance for example the triumph of the Montgomery bus (1955) in Alabama whereas Malcolm X is viewed to be violent ‘By all means† Most blacks, like such as Malcolm X, MLK methods were useless and lacked basis. But, King continually emphasized in nonviolent approach. He refuses to inflict physical harm on others. According to Dr. King, he argues that nonviolence methods resist evil, and it refuses to commit evil. He continues by saying that the enemy is a person and must be treated fairly; one should not destroy the rival but rather seeks to make the foe a friend. Even if using violence fails to convert the foe to a friend; it removes hatred from the hearts of those who are committed to it.† Violence was very impractical and immoral (Waldschmidt, et, al, 2003) According to Malcolm X, he did not favor integrations of white and blacks; he even continues to warn the blacks of integrating with ‘sinking ship’. Therefore, he emphasized on black separatism and not integration. Dr. King advocated for unity and peaceful coexistence among individual of different races (Cone et al, 2003) . The different in ideas originate from the environment that one was bought in. King was brought up in a religious environment and their parents who loved unity. Unlike Malcolm X, the ideas originated from the racial hate that killed his father who influenced him in Black Nationalism activism. Moreover, he was subjected to white violence and racism, and this made him drop out of school

A Case Study on Amazon

A Case Study on Amazon The organization additionally plans to augment the estimation of its venture by likewise utilizing innovation to give more extensive and better vender stages, web administrations, computerized activities, and development of new and existing item classes. This demonstrates that engineering is at the center of the organizations business methodology, and will remain so for quite a while. The organization has received a long haul business method, which has seen it through troublesome times. Subsequently it must be said that the organization has been exceptionally viable at creating and executing business methods that rely on upon engineering The accomplishment of Amazon depends in the practical administration of its administrations and utilization of data innovation. The plan of action of Amazon is reflected by its brand and the chain of clients with a huge developing client database, its conveyance channels and easy to use web store front Amazon for this situation benchmarks the business-to-purchaser technique catching up the coordination idea and making a harmony in the middle of obtaining and offering. In straightforward words, the rent is to be sure the same as that in the physical world (retail locations, mail request, wholesalers). An alternate methodology made by Amazon is the client connection administration which is fundamentally a business technique to choose and deal with the association with clients in order to streamline the worth to an endeavor in long haul. This business system obliges a client situated business reasoning and society to help and encourage powerful advertising procedures over all immediate and circuitous client dispersion channels The business is recognized regarding business exercises, for example, business to business (B2b), business to clients (B2c) or customers to purchasers (C2c). Amazon catches up business to client show and puts stock in offering its clients the best administration Amazons B2b technique has two prongs – one to place contenders items close by its items through its affiliate stage, and two, to structure vital cooperations with different organizations to dispatch diverse brands client strengthening is a key gimmick of ecommerce. With a couple of clicks, clients can skip starting with one site then onto the next. The way to holding clients in this situation is to guarantee that the clients are furnished with all that they need in the site. Value examination destinations are the best of companion of todays sharp clients. Amazon has ripped in on this side of the business through its affiliate stage. By giving affiliates a space on its principle site, the organization is giving the little organizations a space on an exceptionally known site. This is an extremely alluring playing point to numerous organizations. Amazon likewise picks up by this game plan in two ways –it makes a benefit when the affiliate makes a deal, it additionally keeps hold of adroit clients by not giving them a chance to leave the site. Other huge contenders have really missed out on a significant open door for this situation Amazons second B2b procedure of making vital partnerships is however somewhat imperfect in that it is debilitating its fundamental brand name by making a lot of people more littler brand names. Generally as Wal-Mart has started to pine boxes, and Tesco broadband, Amazon ought to have the capacity to effortlessly extend its item go without losing its place in charge of Internet ecommerce. On the other hand, the organization has fail to do this. Its shoe store, Endless.com is a prime sample of a line of item that could have been incorporated under the Amazon.com pennant – if Amazon.com as of now offers clothing, why would it be able to not offer shoes? Endless.com has truth be told turned into a contender to Amazon.com, therefore debilitating the organization The business demonstrates fruitful with client based items like books, electronic utilities, basic need and so forth. Besides, the business permits spreading the business from national fringes to global limits. Thusly, the business examination demonstrates that the e-retailers deal worldwide was pretty nearly US $438 Billion in 2008 It was contended that there is a high rivalry in the business wherein the organizations that wish to enter the business sector needs monetary elements and the danger of high rivalry from existing entrenched firms. Notwithstanding, lower cost and item benefit conveyance has turned into a pattern of e-trade with a specific end goal to win piece of the pie The staggering accomplishment of Amazon is credited to Bezos who made keen utilization of innovation and comprehended the idea of online business. With far reaching statistical surveying, item examination, client needs and requests and so forth. Bezos discovered favorable element in offering books because of the way that it obliged low aggregate transaction and picking up colossal business section of generally safe purchasers who makes restless purchasing of items on the web. Through outsized piece of the overall industry in books, incorporated systems, client administrations, item conveyance and better business acquisitions Amazon harvested the soil grown foods of its diligent work in this way remaining as a brand symbol in industry The Blue Ocean made by Amazon is the consequence of its separated and advanced client administration conveyance for its book business. Firstly, it had made simple for clients to pursuit books online with a large number of titles of books furthermore gave a secured installment strategy. Esteem advancement of Blue Ocean was upheld by making quality to clients fulfillment by inventive thoughts, for example, knowing their clients practices and information mining as a data advantage. Moreover, it likewise upgrades correspondence with its clients as inputs when the clients shop web giving the criticism of their shopping background. As the accomplishment from the earliest starting point depends in client center, the system intimated by Bezos constantly considered putting all the more in foundation and making utilization of incorporated client frameworks and administration operations and obviously the safe technique for instalment By making utilization of Hamel Prahalads system of being recognized Amazon made the web administration and distributed computing where any representative can run its business. It has been dissected that the income created by the web administration is past the ecommerce business The presentation of Amazons Kindle digital book peruser in 2007 was a shrewd development. Amazon has a secured and built place in the online market because of its lower costs, client comfort, productive conveyance, solid advertising aptitudes, web administration and administration. A year ago, it was guaranteed by Amazon that they sold 500000 Kindle digital book perusers accepted that the related books downloads and periodical membership would yield countless dollars. At this spot, Amazon takes position as red sea technique by beating existing rivalry on the grounds that there were numerous digital book perusers accessible in the recent past So as to survive this rival, Amazon needs to make stride forward and receive a Blue Ocean method approach. This might be possible by separation in item and ease. Thus, item separation can be as far as client administration conveyance or utilizing admirably engineering to grow their base. Notwithstanding that, they need to consider client Buying Hierarchy, their propensities and conduct and capacity development. Before settling on choice to buy item clients experience different capacities, for example, unwavering quality, comfort, value and capacity Amazons client administration theory is based on three client experience columns low costs, unfathomable choice, and quick, advantageous conveyance (Amazon,2009a). The organization expects that these needs wont change in the long haul. The organizations business procedure is rotated around fortifying its capacity to convey these three things to clients. It expects that by creating a notoriety for offering everything at the least expensive cost and speediest conveyance it will have the capacity to collect rehash business. Thus it is ready to take a littler overall revenue with individual things with the expectation that the volume of offers will permit it to make sufficient benefit The organizations client administration methodology is a round, depending toward oneself one. An organization that needs to offer its products at low costs will need to depend on producing a substantial volume of offers. An organization that hopes to have an extensive volume of offers will bring to the table a boundless choice of things, as it cant anticipate that clients will purchase the same things again and again. Brynjolfsson et al (2006, pg. 68) clarifies that clients have a more prominent profundity of inclination that can be served by a physical storefront, and Amazon has exploited this The organization likewise plans to amplify the estimation of its speculation by additionally utilizing innovation to give more extensive and better vender stages, web administrations, advanced activities, and extension of new and existing item classes. This demonstrates that engineering is at the center of the organizations business technique, and will remain so for quite a while. The organization has embraced a long haul business methodology, which has seen it through troublesome times. Thus it must be said that the organization has been exceptionally successful at creating and actualizing business procedures that rely on upon innovation.

True Human Nature (criticism Of Lord Of The Flies) :: essays research papers fc

  Ã‚  Ã‚  Ã‚  Ã‚  Reading Lord of the Flies, one gets quite an impression of Golding’s view on human nature. Whether this view is right or wrong, true or not, is a point to be debated. This image Golding paints for the reader, that of humans being inherently bad, is a perspective not all people share. This opinion, in fact, is a point that many have disagreed with when reading his work. There are many instances throughout Lord of the Flies that state Golding’s opinion suggesting an evil human nature. Each of these instances are the bricks holding together his fortress of ideas that are constantly under attack.   Ã‚  Ã‚  Ã‚  Ã‚  Lord of the Flies is but an abstract tool of Golding’s to construct the idea of human nature in the minds of his readers. Throughout the novel, it is stated that all humans are evil. It is said that this evil is inescapable and will turn everyone evil. At one point in the book, when the Lord of the Flies is representing all evil, this theory is stated as, â€Å"The Lord of the Flies was expanding like a balloon† (Golding 130). Along with this idea is the religious symbolism that is used for ineffectively confronting the evil. At a point in the book, Golding has Simon, symbolic of Jesus Christ (a Christian deity), confront the Lord of the Flies. This is a pig’s head on a stick that is imagined to talk and represent the evil in all humans. Simon tries to act and spread the knowledge of this evil to others but is killed. This is a direct reference to the death of Christ, alluding to the Holy Bible.   Ã‚  Ã‚  Ã‚  Ã‚  At many points throughout Lord of the Flies, Golding writes for the characters to become gradually more and more evil. This attribute even reaches the symbols of goodness and order, such as Ralph. Once, when Ralph and Piggy go to the feast on Jack’s beach, they begin to meld with the others and their evil ways. â€Å"Piggy and Ralph, under the threat of the sky, found themselves eager to take a place in this demented but partly secure society† (Golding 138). This really only proves their common longing for a place with others, not any depth of evilness. Golding also has all of the characters eventually participate in the hunts, his representation of an evil ritual that humans perform. By having all of the characters practice this, he illustrates his belief of everyone being susceptible to turning evil. This fact is not necessarily true. Humans develop their own dedications to their own beliefs, morals, and ethics.

Communication Skill

1. Reading Comprehension oReading comprehension is one important communication skill a pharmacy technician must have. They must be able to read and understand prescription information and instructions from doctors to fill patients' prescriptions. Pharmacy technicians need to be able to fill prescriptions with detail and accuracy, as even a slight mistake or misunderstanding can be dangerous to a patient. Prescription drugs are often long and uncommon words, so pharmacy technicians need to read each prescription accurately, and call the doctor's office with any questions or clarification.Give Instruction oOne management and communication skill pharmacy technicians must have is the ability to give instructions. Pharmacy technicians needs to communicate clearly to patients regarding usage and other details of their prescription or over-the-counter medication. Patients must follow their doctor's orders when it comes to how much prescription medication to take, and when — it the ph armacy technician's responsibility to help patients understand those details.Pharmacy technicians also must be able to give instruction and communicate other information to co-workers. o Customer Service oCustomer service skills are another valuable communication aspect of a pharmacy technician's job. Patients often have a number of different options when it comes to pharmacies for prescription fulfillment. Therefore, to retain existing customers and attract new ones, pharmacy technicians need to be friendly, personable and helpful. Providing patients with quality service gives them a reason to keep coming back.Inventory and Maintenance oAnother management skill a pharmacy technician must have is the ability to take accurate inventory and perform maintenance on all equipment and the facility in general. Pharmacy technicians must keep accurate inventory of medication so they know what they have on hand. They must discard expired medication and stock new medication, and record those a ctions. Pharmacy technicians also need to ensure all equipment, such as scales, measuring tools and computers, are working properly. Communication Skill Effective Communication Skills Effective communication skills are the key to your success because there are people everywhere! Our effective communication training  webinars  and  tools  will show you: | Advantages of effective communication| | Effective communication in the workplace| | Effective communication techniques| | Four styles of communication (DISC)| | Conflict resolution strategies| | Communicating Using Email| | Persuasion and sales strategies| | Non verbal communication| |   | Effective Communication Effective communication happens largely at an unconscious level†¦ nd that's why the most effective communicators of all time paid as much attention to  how  they were delivering their message as they did to the exact words that they were using. And that's why it's so easy for email to go horribly wrong. Don't get me wrong†¦ words are critically important to getting your message through loud and clear, but the psychology behind them is more important. And that's why Maximum Advantage is dedicated to combining the latest advances in psychology and linguistics with time tested methods to give you a communication edge that some might consider to be â€Å"unfair† The Communication Process The communication process is a six step cycle, and unfortunately the communication can break down or become confused at any step. Sometimes the message isn't even clear in our own brain, and yet we still expect others to know what we mean! Then the encoding, sending, and decoding phases all provide opportunities for errors and misunderstandings to crop into the process. In the fifth step, the receiver has to filter the message and decide what it means based on their own values, beliefs, filters, and memories. If any of these steps fails, the result is confusion, conflict, and frustration. Effective Communication Video Here's a short video that explains exactly how the effective communication process works. How To Communicate Effectively Cons idering how many opportunities there are for communication to go wrong – it's amazing that it ever goes right! Here are  my  seven rules for effective communication: 1. Take responsibility for the success of your communication. If they're not â€Å"getting it†, it's because you're not giving it in a way they can understand. To learn to communicate in  ways that people instinctively understand, visit  Communication University. . Realize that the unconscious mind is your greatest ally. Here's a demonstration. 3. It's not about you. To communicate effectively, learn to see the world for the other person's perspective. 4. If what you're doing isn't working†¦ do something different. 5. Communication can change reality. That's why advertisers spent $165,000,000,000 last year†¦ and you can have the same impact when you know how. Here's information about persuasion. 6. Every action has a positive intention. You just have to find it. 7. It's better to be succe ssful than right.The world demands results, not excuses. Effective Communication Skills Here is a short list of some of the skills that it takes to be an effective communicator. Think about your own communication style and which skills you are strong in and which ones you could do better. | Listening  for facts and feelings to make sure that you interpreting the message as intended. | | Asking questions effectively to guide listeners to solutions. | | Recognizing and defusing the filters people are using when they communicate. | | Creating rapport to smooth difficult messages and build relationships. | Uncovering the unique values that drive each person and then constructing your message to match their personal system. | | Using  non-verbal cues  to understand what the speaker really means. | | Finding and replacing the cues that cause the â€Å"domino effect† in conflict and confrontation. | | Breaking unempowering belief cycles without directly attacking a belief. | | Overcoming objections by agreeing. | | Building and using stories to make a point without anyone realizing it. | | Replacing destructive patterns such as anger  with empowering patterns that get better results. | | Reading the secrets hidden in every email message. |

This essay is an investigative report on Fast Food Nation.

This essay is an investigative report on Fast Food Nation. Many people blindly go to fast food restaurants without thinking "what lies behind the shinny happy faces of every fast food transaction" (Schlosser 10). Eric Schlosser's book "Fast Food Nation" looks to change that. Schlosser's intentions when writing this book was to inform the reader of the dark side of the fast food industry. Schlosser pulls from numerous sources to support his arguments. While he neglects to include some information that may conflict with his argument, overall, he used his sources properly and truthfully.In the chapter entitled "Behind the Counter", Schlosser points out that "increasing the federal minimum wage by a dollar would add about two cents to the cost of a fast food hamburger" (Schlosser 73). In the note on page 309, Schlosser cites an article entitled "Impact of Minimum Wage Increases." The article displays several scenarios within a number of studies that show how an increase in minimum wage would cause a very slight spike in the price of fast food.Fa st food in NepalThe article researched minimum wage increases in past years and the affect they had on the price of food. In 1992, minimum wage was increased fifty cents and the price of fast food was only raised approximately one cent.The article supports Schlosser's argument that for every dollar increase to minimum wage the price of fast food would rise a mere two cents. Schlosser includes this statistic to illustrate the greedy behavior of the corporations running the fast food industry and to disprove the argument that raising the minimum wage would be a costly measure. It was a universal belief that the fast food industry did not want a minimum wage increase because it would cost them a large amount of money to continue the operation of their companies. Schlosser uses his resource...

Free Essays on The World Of The Vikings

Vikings The Viking age has long been associated with unbridled piracy, when freebooters swarmed out of the northlands in their longships to burn and pillage their way across civilized Europe. Modern scholarship provides evidence this is a gross simplification, and that during this period much progress was achieved in terms of Scandinavian art and craftsmanship, marine technology, exploration, and the development of commerce. It seems the Vikings did as much trading as they did raiding. The title "Viking" encompasses a wide designation of Nordic people; Danes, Swedes, and Norwegians, who lived during a period of brisk Scandinavian expansion in the middle ages, from approximately 800 to 1100 AD. This name may be derived from the old Norse vik(bay or creek). These people came from what is now Denmark, Sweden, and Norway, and had a self-sustaining, agricultural society, where farming and cattle breeding were supplemented by hunting, fishing, the extraction of iron and the quarrying of rock to make whetstones and cooking utensils; some goods, however, had to be traded; salt, for instance, which is a necessity for man and cattle alike, is an everyday item and thus would not have been imported from a greater distance than necessary, while luxury items could be brought in from farther south in Europe. Their chief export products were, iron, whetstones, and soapstone cooking pots, these were an essential contribution to a trade growth in the Viking age. The contemporary references we have about the Vikings stem mainly from sources in western Europe who had bitter experiences with the invaders, so we're most likely presented with the worst side of the Vikings. Archaeological excavations have shown evidence of homesteads, farms, and marketplaces, where discarded or lost articles tell of a common everyday life. As the Viking period progressed, society changed; leading Chieftain families accumulated sufficient l... Free Essays on The World Of The Vikings Free Essays on The World Of The Vikings Vikings The Viking age has long been associated with unbridled piracy, when freebooters swarmed out of the northlands in their longships to burn and pillage their way across civilized Europe. Modern scholarship provides evidence this is a gross simplification, and that during this period much progress was achieved in terms of Scandinavian art and craftsmanship, marine technology, exploration, and the development of commerce. It seems the Vikings did as much trading as they did raiding. The title "Viking" encompasses a wide designation of Nordic people; Danes, Swedes, and Norwegians, who lived during a period of brisk Scandinavian expansion in the middle ages, from approximately 800 to 1100 AD. This name may be derived from the old Norse vik(bay or creek). These people came from what is now Denmark, Sweden, and Norway, and had a self-sustaining, agricultural society, where farming and cattle breeding were supplemented by hunting, fishing, the extraction of iron and the quarrying of rock to make whetstones and cooking utensils; some goods, however, had to be traded; salt, for instance, which is a necessity for man and cattle alike, is an everyday item and thus would not have been imported from a greater distance than necessary, while luxury items could be brought in from farther south in Europe. Their chief export products were, iron, whetstones, and soapstone cooking pots, these were an essential contribution to a trade growth in the Viking age. The contemporary references we have about the Vikings stem mainly from sources in western Europe who had bitter experiences with the invaders, so we're most likely presented with the worst side of the Vikings. Archaeological excavations have shown evidence of homesteads, farms, and marketplaces, where discarded or lost articles tell of a common everyday life. As the Viking period progressed, society changed; leading Chieftain families accumulated sufficient l...

The experiments involving women in Nathaniel Hawthorne's The Birth Essay

The experiments involving women in Nathaniel Hawthorne's The Birth Mark and Rapaccini's Daughter using as foil The Oval Por - Essay Example Hawthorne build a formidable relationship with women characters, in which case he had to inspire many who appear in his fiction, and he had a relationship with women who had some influence in his life, which includes Margaret Fuller among others. Therefore, Hawthorne plays a crucial role in having to think about women and their confronting of the American men and society. Therefore, this paper will embark on the experiments that involve women in Nathaniels Hawthorne, â€Å"the birth mark† and the â€Å"Rapaccini’s daughter† (Wright). A substance analysis of Hawthorne’s women from the many tales demonstrates the way the Hawthorne uses the women as the objects of warning about the consequences of the fear of men. Analyzing the â€Å"The Birth Mark†, Hawthorne tries to introduce the Georgina character, in which case her sole flaw is the birthmark that was on her face. Everything else is perfect, but the flaw that existed was this only birthmark. The hu sband of Aylmer likes science, and he goes on to suggest that he should try to remove the birthmark. When he was through with the experiment, he goes ahead to announce that the experiment was successful. Having done this, Georgina, in which case she had some characteristics of evil possession, dies because her husband had the insistence on trying to deform nature. Aylmer also has the evil flaw, in which case he is persistence to get rid of the birthmark (Wright). Hawthorne has had to create characters with malevolent or the evil characteristics to the reader an allegorical meaning. To some extent, he may be targeting the women without the justification. Plainly, Hawthorne has had to target the women and the men equally in his works. For instance, in his works of, â€Å"Rappaccini’s daughter†, Hawthorne uses Beatrice to be the carrier of deadly poison, in which case men is in use in transmitting the evil. Then men in use have their own flaws, in which case it contribute s to the mistakes of women in their works. II. A There is the possibility of interpreting the Georgiana’s sexuality when interpreting the birthmark because Hawthorne works seem to have sexual undercurrent. In the hallmark, Georgiana tries to consider Aylmer to be his master, which is why she is caring about Aylmer’s opinion of her. Aylmer considers the imperfection in the Georgiana’s face and has the confidence of the nature due to his likes of science he plans to remove the imperfection from her face. He persuades her to remove the imperfection in order that they feel happy together. Aylmer then guides Georgiana into the laboratory, in which case it includes beautiful rooms and Aylmer finally succeeds in removing the imperfections. However, Georgiana, in which case she has had to dream, dies. From the two characters, Georgiana and Aylmer, it is quite clear that the birthmark epitomizes natural beauty containing imperfection and explores the hubris of science an d art in an attempt to perfect what the nature offers. In addition, there is the revelation of discomfort and fascination with the power of women’s sexuality, in which case it can make a man pursue anything, including endangering a woman’s life, diminishing it (Wright). Aylmer aims at removing the birthmark in Georgiana’s face that made her imperfect. Aylmer wanted to make her to be perfect in order that they

Function of the Scholastic Activities Essay Example | Topics and Well Written Essays - 500 words

Function of the Scholastic Activities - Essay Example The following analysis will briefly recount one such story. For years one of my closest friends had been traveling to Peru to volunteer in a clinic that his mother ran deep within the Amazonian rainforest. I eyed their yearly trips to Peru with marked curiosity as I was unsure whether they were simply doing this in order to fulfill some type of religious requirement or take an exotic vacation. Finally, through the course of our friendship, I began to ask details of what this trip involved, what the purpose of it was, and why the family saw it necessary to do this. The response I received was entirely unexpected. The family invited me to come and see. By virtue of obtaining a US passport and assuring myself that I was up to date with all of my shots, I agreed and undertook to accompany them as they traveled to Peru. My expectations were low as I assumed that the family would live the life of Americans while administering to the needs of the Peruvians by day. What I saw helped to chang e my worldview. Rather than enjoying a life of relative ease, which could readily be been afforded, the family opted instead to live and work with the locals. This included eating the same foods, living in the same types of accommodations, sharing the same experience and customs with the locals. More than just a summer getaway with the added bonus of performing a modicum of â€Å"feel good humanitarian work†, what I saw was the selfless sacrifice on the part of this family as well as the other unpaid volunteers that had given freely of themselves to work with this community. With regards to what this did and what this taught me, it opened my eyes to the fact that there remains great need within this world.