The Integrating Acquired Companies Business Essay - Free Essay Example

Sample details Pages: 6 Words: 1739 Downloads: 3 Date added: 2017/06/26 Category Business Essay Type Argumentative essay Did you like this example? What are most significant differences between design/positioning /planning school of strategic management and resource based view? The design school is applied by formulating clear and unique strategies in a deliberate process. The design school is also known as process of conception, in this process, the internal situation of the organization of the environment (12Manage, n.d.) .The planning school; thorough steps are taken from the moment of the analysis of the situation to the actual execution (12Manage, n.d.). The positioning school, this is also known as analytical process, this strategy is used by placing the organization within its industry, and looks at how the organization can improve its position with their respective industry (12Manage, n.d.). Even though approaches to the design, planning and positioning are different, the design and planning schools are both prescriptive in character, as is the positioning school of thought. In the three schools of th ought discussed above, the environment is seen as relatively constant (Volberda Elfring, 2001). Resource based view, is a method of looking at the firm as a bundle of resources in turn of approaching strategy (Powell, 2005). To achieve sustainable competitive advantages, resource based view evaluates internal resources of the organization and emphasizes resources and capabilities (Madhani, 2009). To enable firms carry out their activities, resources can be considered as inputs. Strategic choices decided by firm while competing in external business environment is determined by internal resources and capabilities (Madhani, 2009) The most significant difference between the perspective school of management and resource based view is that the strategic school of management emphasizes economies of scale and scope such as giving a guide to organization on acquisition, mergers and diversification, budgeting, and analyzing the organizations position within the industry resource based view emphasizing on brand and value creation. While the perspective schools use tools such as Swot analysis, scenario planning and five forces in order to think, program and analyze, resource based view makes an organization to look at their tangible and intangible assets, processes, skills and the leadership aspect of the company .In order to illustrate the significant differences, I would like to compare the differences between the schools of perspective and resource based view. Positioning school enable an organization to identify their position by identifying cost leadership, focus and differentiation,(ÃÆ' Ãƒâ€šÃ‚ rÃÆ' Ãƒâ€šÃ‚ µnd, 2006 ), while on the other hand RBV gives importance to the leadership level of the organization and views the firm as bunch of resources which is said in the above. However, organization who effectively able to use both of them effectively it would benefit the organization in order to reach their goal and know where they stand, for example t hey are able to use the SWOT analysis to identify their strength, weakness, opportunities and threats and at the same time use the resource based view to identify what values or brand name in the organization which can be seen as a large asset to the organization. The biggest advantage of resource-based view is that the resource one company holds are hard to be practiced by a competitor. Question 2 How do these different approaches allow to gain insights into the way successful organizations execute strategy? In order to succeed, companies have to deal with different parts of strategies independently and practice balanced strategies and apply a balanced approach to business system. Many organizations have successfully used these different approaches and executing strategy. I would be using 3 case studies in order to give a better on how this organization uses these different approaches to execute their strategy. Case study #1 Business Management Case Study: How Cis co Applies Companywide Expertise for Integrating Acquired Companies Cisco is a IT company which uses resource based view and the design school. Cisco uses acquisition of other companies to rapidly offer new products, reach new markets, and grow revenue (Cisco, n.d.). Since 1993, the organization have acquired more than 120 companies which consist of small startups to large established firms such as Linksys, Scientific Atlanta, and WebE (Cisco, n.d.). The phases, which is followed by Cisco, clearly illustrates that the organization is effectively using resource-based view and designing school. By using their internal resources such as cross-function teams, common principles, and standard processes, Cisco has developed a formal, repeatable approach to acquisition integration (Cisco, n.d.). The acquisition integration is done by using 3 phases, firstly discovery and planning, where the organization they assess their scope, model their business and integration planning, the second phase, execution, the organization ensure that they are operational readiness and activate their employee, resources and integration task in order to execute the deal with the acquired company, and the final phase, monitoring, ongoing measurement an adjustment of the integration activity (Cisco, n.d.).As stated by Graeme Wood, Direct of the acquisition integration, in the case study, Cisco centralizes acquisition integration as it is effect and allow them to capture best practices, use their skills and resources more effectively and apply discipline and over sight to the entire acquisition process (Cisco, n.d.). Another statement from Pat Belotti, senior manager of sales acquisition in the case study, integrated Cisco worldwide sales operation, the most important benefit of Ciscos standard integration process that the process help Cisco avoid a purge in revenues, in fact the organization is able to increase their revenues rapidly by applying the organizations resources to assist th e acquitted sales department reach their maximum potential (Cisco, n.d.) Case Study #2 Adding value through asset optimization, an Anglo American Case study In this case study Anglo American, a mining company which has a vision of becoming the investment partner and employer of choice in the mining industry, one of its strategy to achieve that ambition is asset optimization and by executing its strategy has been able to achieve on its stated target of saving $1 billion from core operations by 2011 (Anglo American, n.d.). This strategy was executed using the school of planning and resource based view theoretical approaches, in order to achieve their ambition and decided a target of $ 1 Billion from their operations (planning), they decided to optimize their assets. A important feature of development within the asset optimization program was its design, piloting and introduction into Anglo Americans day-to-day business in order for this strategy to be executed a formalized in ternal process called Operation reviewers, this team was full consist of Anglo Americans internal resources, initially they reviewed their operations, Anglo American consistently review their process to make sure that the process is efficient as possible, the operations reviewers apply a structured evaluation process in three functional areas which are operational improvement , technical assessment , safety and sustainable development assessment they combined their central technical capacity with the operational expertise to create a team and focused on delivering value from operational improvement (Anglo American, n.d.). Anglo Americans optimization process sets out a clear view of how operational improvement can be planned for. There are five phases, starting with recognizing an opportunity (investigate numerous ways to lower the mines carbon footprint) followed by the idea stage (found out that a mobile flare design would solve the problem) followed by the initiative stage (a det ailed plan were created by technical expert from Anglo American) and finishing with putting an improvement into practice (Anglo American, n.d.). Anglo American has effectively used the school of planning and resource based view by effectively planning the asset optimization using their resources and as a result has gained sustainable benefits worth billion of pounds. (Anglo American, n.d.) Case Study #3 Delivering a business strategy, a TNT case study In this case study, TNT, a business to business express delivery service and how the organization is delivering a business strategy using school of positioning and resource based view .In the case study TNT has identified that their organization has a distinctive position and that their market position is based on differentiating itself from rival through their intangible resources (resource based view) (TNT, n.d.), TNT has developed a strategy map that puts the customer on the top at their highest priority of the business (TN T, n.d.). The organization wants everyone involved with the business informed on how the organization will be able to achieve its goals (TNT, n.d.).The TNT case study of Delivering a business strategy shows that Operational Excellence is achieved through a strong foundation of fast, reliable and quality services (TNT, n.d.). From there, by understanding what different customers expect, the organization is able to improve the customer relationship and experience (TNT, n.d.). By building a stronger customer relationship the organization is able to build a higher level of loyalty and commitment. The organization views the innovation process is about identifying the future needs of the organizations customers and by establishing a stronger relationship the business is able to develop a joint approach and shared vision (TNT, n.d.). This strategy map involves quality employees in order to meet their aims and effectively carry out the strategy. In the case study, TNT have stated their miss ion to surpass customers expectations and experience in the transfer of their goods and documents all around the world and by delivering value to the organizations customers by providing the most reliable and efficient solutions through their delivery networks and seek to lead the industry by instilling pride in their people and at the same time creating value for our stakeholders and be socially responsible around the world (TNT, n.d.). In order to achieve their aim TNTs biggest resource is their employees from various departments such as distribution, sales and marketing, finance, customer service and HR. .To ensure employees standards keep on growing, TNT emphasizes on development of employees (TNT, n.d.). By developing the organizations biggest resource, people, the organization ensures that it will have the capability to meet and implement quickly any necessary changes in the organizations strategy (TNT, n.d.).The organization also nurture new employees fresh from the market by offering a in house a five year apprenticeship program for people under 22 years old (TNT, n.d.) .TNT has successfully have used the positioning school and resource based view and successfully have a crafted an effective strategy. Conclusion A competitive advantage gives organization-enhanced capabilities for developing and delivering strategic value. Companies should have several competitive advantages, difficult to copy or duplicate, and sustainable over the long-term (Williams, 2007). The three companies above from the three case studies above has clearly have illustration combining school of taught to achieve their mission and vision. Don’t waste time! 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Diversity Reflection Essay - 896 Words

Diversity Reflection Abstract The purpose of this paper is to reflect upon the diverse experiences that I have had in my personal and professional life. Fortunately, I have had a large mix of diverse friends and experiences in my life. This paper will discuss those diversities as well as the plan to expand on my current knowledge. Keywords: Diversity, culture, differences Growing up I always had the opportunity to interact with diverse groups. My father is a retired master sergeant of the United States Army. He is African-American and was born and raised Baptist in Kentucky. He married my mother who is South Korean and Buddhist. I spent the first three years of my life living in South Korea where my father was stationed. We†¦show more content†¦It is always helpful to have some type of knowledge in case you meet or begin working with a person who is a member of a diverse group. If ever I encounter someone whose diversity I am not familiar with, I ask him or her questions to learn more. I do my best not to offend them by asking general questions and let them lead the conversation. I usually start off by asking where a person is from and go from there. I make it a point to let them know that I am always interested in learning about diverse groups so that they know I am curious about their culture. One of my favorite past times is going to festivals. This is a great way for me to learn about diverse groups. I only knew what textbooks taught me about Native Americans but when I moved to Oklahoma three years ago, I learned a lot more than I had ever learned before! I was able to visit the Museum of the Great Plains, attend Indian festivals, and make friends with Native Americans. Tasting, seeing, and interacting with them made the learning experience much richer than any book could have. Not only do I support groups of diverse ethnic backgrounds, I also try to learn more about different religions, disabilities, and social diversities. I have visited the local Jewish Education Alliance several times in Savannah, GA and I was privileged enough to be able to tour the Jewish synagogue a few years ago. People withShow MoreRelatedReflection Paper On Cultural Diversity1815 Words   |  8 PagesFinal Reflection Paper During this summer semester, I have learned many important skills concerning my internship at Retreat of Lancaster County. These skills can be divided into four categories - social and cultural diversity, helping relationships, group work, and assessment. Retreat of Lancaster County is an inpatient drug and alcohol rehabilitation center with both rehab and detox levels. At this location, I have been able work with patients entering recovery for alcohol use, heroin use, prescriptionRead MoreReflection On Diversity And Diversity867 Words   |  4 Pageshis or her diversity. Also, a leader needs to include every individual to participate in the activities or meetings. 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According to ColemanRead MoreReflection On Diversity865 Words   |  4 PagesReflection I am a young black woman who is trying to pave the way to success through furthering my education. Everything I bring to the table adds to the spectrum of diversity. Growing up I always felt different. The elementary school I attended , I always could recognize where I differed from everybody else. My hair, my skin tone, my gap (before the braces), and especially height. It wasn’t easy but the older I became, I learned to embrace every aspect of me. Diversity to me is what you bring toRead MoreDiversity Analysis And Reflection On Diversity Essay2454 Words   |  10 Pages 3rd Diversity Summary Reflection The purpose of reflecting on others diversity presentation is to allow us students to learn how we compare to others and how we differ from others in the aspect of the internal and external dimensions. This summary will reflect the dimensions of religion, sexual orientation/identity, and disability. Others presentations allow us to be informed on other perspective per these dimensions. Not any two people in the world are completely the same. Everyone goes throughRead MoreReflection On Diversity974 Words   |  4 Pagesthough I almost panic-picked this course, I am expecting to acquire some knowledge about different topics that I have never experienced. Every teacher and professor are unique with their style of teaching, and I am looking forward to learning about diversity. 2. Your expectations and what you hope to get out of this course? As an international student in the most multicultural city in the world, I want to learn the differences and my concept of viewing the world with much wider range through thisRead MoreDiversity Reflection1049 Words   |  5 Pagesexposed to diversity as it was not present, or encouraged. Diversity did not exist within the walls of my school. I decided that I valued education that promotes the awareness, acceptance and respect of diversity. Because of that, I decided to create a series of activities combining elements of the Kindergarten Social Studies and Career Education curriculum. These activities intertwine with each to create a large scale project with the intent to promote and support the reality of diversity within LadnerRead MoreReflection On Diversity792 Words   |  4 Pages In order to be inclusive on campus, and gain the most from your time at this University, you must become comfortable to engage with others who are unlike yourself and to extend your network. Through t his video I learned what kind of diversity a person may provide to their community on multiple different levels, and how we create biases against others based on these traits which we observe. I am able to apply this to my personal life because it reminds me that when I meet new people I shouldnt beRead MoreDiversity Reflection976 Words   |  4 Pages1) The major question I feel like I didn’t answer well was my knowledge of culture and diversity. Specifically, I talked in depth about working with individuals with diverse ethnic backgrounds, but I did not think of diversity variables such as age, gender, SES, education level, etc. You should be prepared to talk about your clinical experiences (i.e., what they were, what your role was, were there any ethical issues that came up, etc.). For example, I worked as an in-home behavioral therapistRead MoreReflection Paper : Diversity Reflection Journal2144 Words   |  9 PagesDiversity Reflection Journal I had the pleasure of interviewing five great people that talk about their lives and how it all unfold before their eyes. Some shredded tears, laughed, took me on tours, and even shared photos of their lives. I had a great opportunity to share some background information about myself in so many ways, that most of them did not know that person lived in me. The five people that I interviewed were kept anonymous I have included their first initial, their full last name,

Diary Entry for Macbeth Free Essays

The witches have just told me their prophecy and I don’t know what to think. I have to tell my wife, she is an ambitious women and will be thrilled to find out the news. That in my future I will no longer be thane of Cawdor. We will write a custom essay sample on Diary Entry for Macbeth or any similar topic only for you Order Now I will move on to bigger and better things. For prophesised in my future I will become the great King of Scotland. But how am I to achieve these goals of becoming a king. Duncan is a dear friend of mine and trusts me like a brother. How possibly could I deceive him, however although I cherish the friendship of the king I don’t see him fit for the thrown. I am the one who needs to be in charge, to lead the people of Scotland to glory. I deserve the thrown. How can I harbour these thoughts they are thoughts of evil. King Duncan doesn’t deserve this treachery. He is the King, the man chosen from God to lead the Scottish people. Im not sure on what I am to do, but when I meet with my wife we shall decide together. She usually knows what is right. For now i will try to get a good sleep and think about the long journey back home. During The Murder As I put the pillow to Duncan’s chest I felt sick, I felt like no body could trust me. For Duncan is a friend, how should my friends let alone my enemies think. So I put the dagger down and quickly thought of turning back. I saw the look in his eyes, he wouldn’t forgive me if I turned back now he would send me to prison. So I built up all my courage and stabbed the dagger through his chest, then a second time through his heart to make sure the great king was dead. As soon as I was finished my unholy deed I fled back to room where my wife would meet me. As I got back I had realised I had forgotten to frame the guards and cover up my tracks. As I was to shocked, devastated and had partially lost my mind I couldn’t complete the deed, so my wife had to cover my tracks. I felt less of a man but what was done had to be done and then it was over. After The Murder What have I done, it’s all a mistake. Duncan is a great man loved by many, he didn’t deserve to die such a painful death, in fact he didn’t deserve to die at all. My wife she has corrupted me, but she is not to blame because I am the one who covered the Kings mouth to stop his loud screams from escaping his chamber, and I am the one who slowly dug the dagger through his bare chest till he could not scream any more, till he slept not only for a night but eternally. I have no idea what to do, I am so confused. Should I tell people the atrocity that took place last night in my castle? I feel so alone in the world and I cannot tell my wife these feelings of guilt and regret because she is like a heartless demon, she will taught my feelings till I have no goodness left in me. Although it will be difficult I shall keep this secret safely kept in my bosom so that she will not taunt my feelings and feel I am the weakest link and that I will spoil our plans of becoming royalty. How to cite Diary Entry for Macbeth, Papers

IT Infrastructure Management for Liberty Wines - MyAssignmenthelp

Questions: 1.What business risks had Liberty Wines faced?2.How does Liberty Wines IT infrastructure impact its competitive advantage?3.How did server virtualization benefit Liberty Wines and the environment?4. What data and IT problems were limiting FinCENs ability to fight financial crime?5.Describe the IT upgrades and capabilities needed by FinCEN in order to achieve its mission.6.On what does financial intelligence depend?7.Why is the ability to identify patterns and relationships critical to national security? Answers: 1. Liberty Wines experienced a huge growth in the business and the department of IT failed to successfully handle the increase in volume of data. The frameworks were quite slow and needed more efforts on maintenance. This implied loss of efficiency of employee, and also affects the core processes of business, for example, arrange processing of order and management of inventory As the service level is not provided, the clients expect in a quick paced condition or the capacity to oblige development, they gambled loss of future business as well as the potential loss of current clients. 2. The reduction of costs of replacement of hardware, power and air conditioning helps in improving the resilience as well as stability with the help of backup system. This helps in speeding up of the process of business that enable the faster running of app, improvement of the bottom line as well as better services to the customers are been provided by employees with great productivity (Nguyen, Min Park, 2015). Moreover, the growth of business in future helps to accommodate rapidly as well as in an easy manner. Competitive advantages are achieved by the organization by reduction of costs, improvement of services and scope for growth in future. 3. The reduction of 10 servers to 4 servers among which one of the server is been booked for the backup system causes cut in for the power use as well as 60 percent costs of air conditioning the helps to improve the bottom line and the assists to reduce the carbon footprint. The operation of application is faster by better utilization that yields in better services to the customers and excellent management of inventory. The costs of hardware replacements are been reduced by 69500 dollars as well as when required the servers can be integrated rapidly and with ease. 4. The report containing the data which the financial institution needs to provide to FinCEN is of inconsistent quality as well as lacking in both standardization and validation. During the analyzing of data FinCEN got restricted to simple routines as well as small datasets. The bureau failed in conducting the analysis transversely of massive datasets as well as they lack capabilities in proactive analyzing and trending of prediction. The data reported was done by utilizing different systems those were offline. These issues combined for FinCEN to confront the issues in rapidly detecting the emerging and innovative threats as well as assist in disrupting of criminal enterprises. 5. The upgrading of FinCEN in its capabilities of analytics, infrastructure and databases of Information Technology was done. The analytics that was upgraded required for better collecting and data analyzing with the help of multiple sources. It also helps them by providing the federal, state, regulatory authorities as well as locally enforcement. The analytics of the organization in recent time have the access of improved analytics as well as capabilities of examination. The upgrading of database was done by converting all the data of eleven years from the system legacy to new record system of FinCEN. The company having the upgraded infrastructures of IT helps the organization in receiving, processing and storing all the reports of FinCEN electronically. The organization released FinCEN Query Web-based app. This is an innovative tool for searching that is been accessed by the analytics of FinCEN, enforcement of law, regulatory users and intelligence by providing the real-time for ac cessing the past eleven years data of Bank Secrecy Act. 6. The dependence of financial intelligence is on the effective analytics of data for identification of patterns as well as relationships which reveal the illicit activity. 7.The intelligence has the increased speed as well as ability for detecting the financial launderers as well as terrorist financers. It also helps in disrupting every criminal activities happening within the nation. Research recent financial crimes that FinCEN has detected and disrupted. Explain the role of data analytics in crime detection. The mission of the organization is to provide safeguard for the financial system from the financial crime and promote the security within the nations for analyzing and disseminating the financial intelligence. The unit of fraud detection as well as internal auditors manages the data as well as the system and then process the detection of fraud. The service of real time helps in decision making (Cross, 2016). Reference List Cross, C. (2016). Using financial intelligence to target online fraud victimisation: applying a tertiary prevention perspective.Criminal Justice Studies,29(2), 125-142. Nguyen, T. A., Min, D., Park, J. S. (2015). A comprehensive sensitivity analysis of a data center network with server virtualization for business continuity.Mathematical Problems in Engineering,2015.

Sun Also Rises And Jake Barnes Essays - English-language Films

Sun Also Rises And Jake Barnes People often mentally distance themselves from their peers do to flaws and irregularities that they may suffer from. In The Sun Also Rises Jake Barnes constantly seems to be distanced and un willing to accept the people and environment that he lives in. The impotence that Jake Barnes physically suffers from leads him to suffer from mental impotence regarding the reality of his actions and the environment in which he lives. Aside from Jakes own actions, this impotence is reflected through supporting characters such as Brett and Cohn by the authors' use of the literary devices parody and irony. Jake Barnes is a veteran ex-patriot of WWI living in Paris, France. During the war Jake received a wound that led him into a life of physical impotence. While in a hospital Jake met and fell in love with Lady Brett Ashley whom he desires throughout the novel. Jake is the editor of a newspaper in France, yet his life circulates around his journey to find meaning and acceptance into society. Jake is often measuring the morals of others and trying to find an appropriate way to go about his own life. Jake and the other characters, who suffer from similar mental impotency for one reason or another, are often found to be drinking and seeking sexual relations. Through these actions Jake is attempting to numb himself to the reality that is the world he lives in yet does not understand. Jake goes to bars and drinks so that he might escape from the turmoil his meaningless life has become. Jake is often found to be making attempts to please Brett in any way possible, through this he reveals that he is attempting to gain her acceptance and affection but does not realize that many of these actions are only leading her further from him. Jake feels unaccepted because that he cannot participate in a ritualistic part of the lives that his peers exploit, sex. The use of parody in The Sun Also Rises allows for the reader to relate the characters different experiences to their impotence. I one of the first scenes Jake is found riding in an horse drawn open air taxi with a prostitute whom he has picked up to keep him company and give the appearance that he is promiscuous. Just after this incident Jake is riding in an enclosed taxi with Brett participating in an emotional struggle. The first scene is romantic and flagrant with its appealing environmental descriptions and fancy carriage whereas in the second scene the surroundings depict construction and a more dismal environment, not at all romantic. This parody is relevant because that Jake did not want to be exposed to the rest of the world when his body did not accept Brett, yet in the carriage with the prostitute he was merely attempting to appear as if he were a part of the sexual atmosphere that he lives in. Jake spends the entire novel searching for the affection of Lady Brett, yet in many instances urges her to go and be with other men. Through such irony it is revealed that Jake wants more than anything to make Brett happy. When Jakes handicap does not allow him to be with Brett he attempts to please her by finding others that can do so. By doing so Jakes emotions are only damaged to a greater extent yet he sees it as rational. Jake becomes jealous and angry after Cohn has an affair with Brett because that he believes that Cohn is the only one in his circle of friends who has not become disillusioned and daunted by society. The Sun Also Rises is the story of Jake Barnes' search for a way to go about living his life and find acceptance. Throughout the novel the reader is allowed to see what is wrong with his life and what he is doing wrong in his attempts to fix it. Jake does not grasp that he has the ability to gain Brett's acceptance without being her sexual partner.

Literature Review of Celebrity Endorsement Essays

Literature Review of Celebrity Endorsement Essays Literature Review of Celebrity Endorsement Essay Literature Review of Celebrity Endorsement Essay Running head: A LITERARY REVIEW OF CELEBRITY ENDORSEMENT Celebrity Endorsement in Mass Media Advertising Brands Celebrity endorsement in mass media advertising has become a very beneficial phenomenon for many countries and has significantly increased in the past decade, and should be the main principle of brand communications since it is the key to marketing success. Any product that is displayed in a television commercial or magazine advertisement by a corporation that uses a celebrity or well known public figure to give a testimonial or information about the product, is practicing celebrity endorsement. Although commonly thought of starting in the United States, celebrity endorsement began in India during the ‘80s but has since been adopted by countries in Asia, Europe, and almost worldwide. Modern mass media (especially that of tabloids) has increased exposure of celebrities to the point that it is unavoidable to not be exposed to a celebrity face. The primary principle that celebrity endorsement works off of is the public recognition of the celebrity endorser as an admirable or desirable cultural force. It is not uncommon to view commercials from the past 10 years and see popular icons like Britney Spears endorsing a particular soft drink like Pepsi or Michael Jordan endorsing Nike as the number one brand for anyone that has even the slightest liking to sports. These celebrities among many others, are used to promote products, services, and ideas (Kambitsis et al. , 2002). A reason for the increase in the usage of celebrity endorsing on various levels of mass media is almost exclusively due to the fact that this strategy results in more positive advertisement and product ratings (Dean and Biswas, 2001), as well as A LITERARY REVIEW OF CELEBRITY ENDORSEMENT an increase in the purchasing of the product and in turn, increased finances for the producer (Erdogan, 2001). Most celebrity endorsers come from the entertainment and sports industries. Nevertheless, more than likely, the celebrity endorser is not known to the public for the product that they are endorsing (Friedman, 1979), therefore they are not experts of that product. As mentioned previously for example, Britney Spears has endorsed Pepsi. She s an iconic pop singer and even though she wrote a song called â€Å"Joy of Pepsi,† she is not an expert on what the best tasting soft drink is; her fame has no relation to what she is endorsing. Besides those obvious facts, Pepsi’s sales increased four times as fast as their competitor (DeNitto, 1994). Although celebrity endorsing is very expensive for the companies, in the long run it has often helped their sales because they are recognized by the public and viewed as more powerful t han an anonymous face of a model (Carroll, 2008). Celebrities are also interested in endorsing themselves in the product as their image considerably develops rather quickly along with the product. According to Speck (1988), endorsements involve three participants; sellers, endorsers, and target consumers. This is because the seller asks an endorser to use and evaluate a product, and then after trying a product, the endorser encourages the target consumers and personal fans to also purchase and try out the product. Advertising campaigns using celebrities to support brand strategy have in general tended to be repetitive, high-profile and loud extravaganzas in which the celebrity features prominently and directly, unlike the product itself, which seems more like an addition to the whole scheme of the advertisement (Carroll, 2009). Celebrity endorsement is a powerful marketing strategy compared to the A LITERARY REVIEW OF CELEBRITY ENDORSEMENT likes of public relations and sales promotion but has been the most long-standing beneficial strategy out of all (Hsu and McDonald, 2002). Choosing the Celebrity Endorser Giving a brand a recognizable ‘face’ is often more than just a marketing strategy, but for better or worse can change a brand forever. Thus, choosing a celebrity endorser is of maximum importance and therefore done on a whole slew of parameters that include appeal, looks, popularity, product type, message type, etc. (Erdogan, 1999). The general belief among advertisers is that brand communication messages that are delivered by these selectively chosen celebrity endorsers, produce a higher appeal and recall than those advertisements that are not celebrity endorsed. Furthermore, when celebrities are recognized with brand names, it creates a positive attitude, as well as a distinct personality for the brand. For example, Forbes reported that Chanel, an extremely well known Parisian fashion house, acquired an endorsement deal with spokes icon Nicole Kidman, which in turn increased business by about 16%, without administering any changes whatsoever in fragrance or packaging, because â€Å"all of a sudden, younger women took notice of the brand (Forbes). † Credibility is also an obvious large part in determining who to use in endorsements for a specific product. Previous research has shown that celebrities that endorse several products at a time are seen as less credible to the typical consumer (Hsu and McDonald, 2002), rather than a celebrity who just endorses a single product. The reason for this insight is because a celebrity who endorses multiple products can seem as if they do not have a real liking or interest in a particular product and will just peddle any product that is asked of them. Another event that could A LITERARY REVIEW OF CELEBRITY ENDORSEMENT iscredit a celebrity endorsement is negative press or events that are associated with the celebrity’s name. This very problem occurred in 2005 with supermodel Kate Moss. She was dropped from her endorsements from large companies Burberry, HM, and Chanel, when photographs of her snorting cocaine surfaced in magazines and websites. Companies using a celebrity endorser take into account the serious consequences (loss of revenue, bad image) of putting a tainted face to their produc t since as stated above, the brand’s whole personality is often dependent on the celebrity endorser. Another aspect that is taken into account pertaining to the effectiveness of the celebrity endorser is to directly measure the degree that the consumers evaluate the celebrity as genuinely liking the product that they are endorsing. According to Gilbert and Malone (1995), these evaluations are recognizable under a type of judgment called â€Å"correspondent inferences. † Correspondent inferences generally refer to a judgment that consumers observe the endorser’s behavior in the advertisement to then infer consistent character in the endorser. For example, the consumer would observe an athlete saying he loves the breakfast cereal Wheaties, and then the consumer would infer that the athlete really does, in fact, like Wheaties. Adding to this study, McCracken (1986) suggests that a celebrity that best represents the appropriate symbolic properties â€Å"of the product should be selected, thus, highlighting the importance of the cultural meanings of celebrities in the endorsement process. † Culturally speaking, Americans identify themselves more closely with celebrities and are more willing to accept and unconsciously accept endorsement messages. Brands are therefore seen as playing a fundamental, as well as A LITERARY REVIEW OF CELEBRITY ENDORSEMENT complex role in the construction of the self (Carroll, 2009). We achieve self-consistency via brand consumption, purchasing brands that we perceive to be similar to our selfconcept. Defined as image congruence hypothesis, this suggests that brands perform a function of self-enhancement whereby consumers form perceptions about brands and compare these to their own value system, selecting brands that match the closest. All in all, the public’s fascination with the celebrities will continue on because of their role in society as an entertainer and in return, the use of celebrities in advertising will continue to increase (Pringle, 2004). Grant McCracken has proposed the Meaning Transfer Theory when referring to celebrity endorsement and its effectiveness. His theory states that a celebrity encodes a unique set of meanings that can be transferred to the endorsed product if used in the correct way. This theory takes place in three stages- encoding meanings, meaning transfer, and meaning capture. McCracken’s theory is described as first, encoding meanings: this is basically the age, gender, race, and wealth or personal lifestyle that a celebrity can be identified with by the public. For example, a celebrity can be seen as cute, witty, and charming due to any of those factors, since each person viewing these celebrities will make their own meanings about them (McCracken, 1986). The next stage that occurs is meaning transfer. This second stage transfers those meanings to a product and when those meanings are skillfully portrayed, celebrities are able to communicate the image more powerfully as endorsers. The final stage is meaning capture, which assumes A LITERARY REVIEW OF CELEBRITY ENDORSEMENT that consumers purchase products not just for their practical value, but for their cultural and symbolic value that they can convey from the product. Agreeing with McCracken, Carroll also adds to this statement by reporting that the consumers now turn to brands of products less as bundles of utility and more so as â€Å"badges that contain social meaning† (Carrol, 2009). Simply put, it is the stage that the consumers hope to capture some part of the meaning from the first stage (cute, witty, etc. , which the celebrity endorser has seemed to have passed on to the product. This is especially true in celebrity promoted lifestyle products like perfumes, clothes, and consumer technology (McCracken, 1986). Because celebrity endorsements tie into people’s personal and cultural meanings, it seems that they will always infinitely be effective and have proven to be a sustainable marketing technique. Based on the previous research, this study will move forward and add to the literature by asking the following questions: RQ 1: Will all correspondent inferences be positively associated with the attitudes toward the advertised product? RQ 2: Will observers (consumers) still believe that the celebrity endorser likes the product more than the average user, even though they know the endorser is getting a large payment? References Dean, D. H. and Biswas, A. (2001). Third-party organization endorsement of products: an advertising cue affecting consumer pre purchase evaluation of goods and services. Journal of Advertising. 30 (4). Carroll, Angela. (2009). Brand communications in fashion categories using celebrity endorsement. Journal of Brand Management. 17 (2). 146-158. doi: 10. 1057/bm. 2008. 42 DeNitto, E. (1994). Pepsi, Coke think international for future growth. Advertising Age. p. 44. Erdogan, B. Z. (1999). Celebrity endorsement. Journal of Marketing Management. 11 (1). Erdogan, B. Z. (2001). Selecting celebrity endorsers: the practitioner’s perspective. Journal of Advertising Research. 41. p. 39. Friedman, H. H. (1979). Endorser effectiveness by product type. Journal of Advertising Research. 19 (5). Hsu, C. K. and McDonald, D. (2002). An examination on multiple celebrity endorsement in advertising. Journal of Product and Brand Management. 11 (1). pp. 19-29. Kambitsis, C. , Harahousou, Y. Thedorakis, C. 2002). Sports advertising in print media: case of 200 Olympic games. Corporate Communication: An International Journal. 7 (3). McCracken, G. (1986). Culture and consumption: a theoretical account of the structure and movement of the cultural meaning of consumer goods. The Journal of Consumer Research. 13 (1). Onkvisit, S. and Shaw, J. (1987). Self-concept and image congruence: Some research and managerial implications. Journal of Consumer Marketing. 4(1). 13-23. Pringle, H. (2004). Celebrity sells. John Wiley and Sons Ltd. England. Ruiz, N. (2008). Can a star sell you style?. Forbes. com LLC.

Research paper on Mary Shelly's novel Frankenstein Essay

Research paper on Mary Shelly's novel Frankenstein - Essay Example He had created a monster which he considered to be a threat even to himself. The story highlights the happenings in the life of the monster and the difficulties he faces which lead to his complete transformation to an evil character. The story throughout its course highlights the fact that humans have a dual persona...lity of good and evil, and after long- term of aversion, discrimination and persecution by the others, one will become evil and opt for the wrong and the negative path. In this novel, the monster "has human emotions" and he wants to get love from others so badly and the reason that he turns evil is due to the fact that people he is mistreated by the human beings around him to an extent that he is even disowned by his own creator. Frankenstein is a young man who is very ambitious and wishes to complete a task which no one else has been successful at. He starts working towards the creation of a being and his obsession to complete this task makes him forget the fact that t he result of his experiments may turn out to be disastrous. He does not think about the impact that his creation may lay on the life of the creature. He works day and night to complete his goal and he continues with his job without considering the use of appropriate sources for his creation. His desire to create a being makes him go to depths that he even chooses to use inhuman parts for the creation of the monster which can be analyzed from the fact when he says, "The dissecting-room and the slaughter-house furnished many of my materials." This explains the fact that Frankenstein had gone to all limits to complete his creation. But after he succeeded in his task, he realized the fact that he had committed a mistake and had created a beast and not a being that he actually desired (Kelly 2000; Shelley 1979). The first rejection that the monster faces in his life is from his own creator. Immediately upon his creation, he is dejected and disliked by the person who did his level best to create him. This raises a clear point that a creature that was disliked by his own creator would never be liked by other people and would have to face torment for the rest of his life. This also indicates the fact that Frankenstein had lost his senses while he was engrossed in his work of creating the monster and he realized what he had done only after he had finished his creation. He then analyzed the fact that he actually created a disfigured monster which did not resemble human beings in physical appearance. He described the creature by saying, â€Å"His yellow skin scarcely covered the work of muscles and arteries beneath; his hair was of a lustrous black, and flowing; his teeth of a pearly whiteness; but these luxuriances only formed a more horrid contrast with his watery eyes, that seemed almost of the same color as the dun white sockets in which they were set, his shriveled complexion and straight black lips.† This shows the fact that he had failed in creating a perfe ct being. His attempt to play god had failed and his act of crossing all norms to achieve what he wanted had led to a disastrous result. His dislike for the monster can be seen when he says, â€Å"How can I describe my emotions at this catastrophe, or how delineate the wretch whom with such infinite pains and care I had endeavored

Concept of Freedom in Samkhya and Yoga Philosophy Essay

Concept of Freedom in Samkhya and Yoga Philosophy - Essay Example Samkhya exists as one of the oldest and most prominent philosophies in India. Kapila, a great and eminent sage, founded this school. Two philosophical schools arose in India based on Upanishads. These included the Samkhya or realistic and the Vedanta or idealistic. The entire philosophy of Samkhya combines Yoga and Samkhya basic doctrines. However, Samkhya philosophy is representative of theory, while yoga is representative of practical or application aspects (Burley 23). The two have been characterized as practical and theoretical aspects of one system with Samkhya involving the theoretical background to Yoga’s more practical orientation. In this case, Yoga can be seen as a sub-school or branch of Samkhya because it inherits most concepts from Samkhya, although some scholars also argue that Samkhya and yoga have important conceptual and doctrinal differences (Burley 23). However, one of the concepts that the two share in common is freedom. This paper will seek to discuss the concept of freedom in Samkhya and Yoga.... While Samkhya practice has many similarities with classical yoga, samadhi is not a focus in Samkhya as far as freedom and liberation are concerned. However, both practices require asceticism for true freedom and liberation. Samkhya philosophy was essential in the formation of classical yoga and the two philosophies adopted, tested, borrowed, and discarded practices and ideas from one another until, eventually, there was a consistent model that came from each of the approaches with freedom being a central component of each (Burley 32). Samkhya has a dualism that is similar to ancient Jainism where all individuals had separate and unique jivas from other jivas, similar to the purusha in Samkhya that were also believed to be separate (Burley 35). Just like in ancient Jainism, classical yoga and Samkhya practice a form of fierce yoga that involves complete renunciation. However, renunciation by itself in Samkhya does not lead to true freedom from the grasp of Prakriti with discernment al so required. This discernment involves knowledge of the universe and its ways. However, this knowledge is not intellectual because intellect is still considered Prakriti. Discernment increases the ability to develop inner knowledge, which understands what is real and what is ephemeral, which separates the universes apparent from the true reality of the world. While discernment is achieved via reasoning, it also gives one the ability and will of renouncing what is not real, which is the beginning of freedom (Burley 35). The Upanishads from India tell of the soul, also referred to as the soul, which is, ultimately, one that has living and universal consciousness that is called Brahman or absolute. Brahman, which is the source of all that is alive, is

Malcolm X and Black Nationalism Essay Example | Topics and Well Written Essays - 750 words

Malcolm X and Black Nationalism - Essay Example Due to such mistreatment of blacks they became tired and needed a forum to express their challenges. This led to the formation of civil right movement that promoted equal education and legal rights. Despite the two being vocal in the Black Nationalism in USA, their views differed (Cone et al, 2003). MLK comes from a very affluent family and Malcolm X from a poor background, therefore the basis of argument are different in that MLX called for a Non –violent resistance for example the triumph of the Montgomery bus (1955) in Alabama whereas Malcolm X is viewed to be violent ‘By all means† Most blacks, like such as Malcolm X, MLK methods were useless and lacked basis. But, King continually emphasized in nonviolent approach. He refuses to inflict physical harm on others. According to Dr. King, he argues that nonviolence methods resist evil, and it refuses to commit evil. He continues by saying that the enemy is a person and must be treated fairly; one should not destroy the rival but rather seeks to make the foe a friend. Even if using violence fails to convert the foe to a friend; it removes hatred from the hearts of those who are committed to it.† Violence was very impractical and immoral (Waldschmidt, et, al, 2003) According to Malcolm X, he did not favor integrations of white and blacks; he even continues to warn the blacks of integrating with ‘sinking ship’. Therefore, he emphasized on black separatism and not integration. Dr. King advocated for unity and peaceful coexistence among individual of different races (Cone et al, 2003) . The different in ideas originate from the environment that one was bought in. King was brought up in a religious environment and their parents who loved unity. Unlike Malcolm X, the ideas originated from the racial hate that killed his father who influenced him in Black Nationalism activism. Moreover, he was subjected to white violence and racism, and this made him drop out of school

A Case Study on Amazon

A Case Study on Amazon The organization additionally plans to augment the estimation of its venture by likewise utilizing innovation to give more extensive and better vender stages, web administrations, computerized activities, and development of new and existing item classes. This demonstrates that engineering is at the center of the organizations business methodology, and will remain so for quite a while. The organization has received a long haul business method, which has seen it through troublesome times. Subsequently it must be said that the organization has been exceptionally viable at creating and executing business methods that rely on upon engineering The accomplishment of Amazon depends in the practical administration of its administrations and utilization of data innovation. The plan of action of Amazon is reflected by its brand and the chain of clients with a huge developing client database, its conveyance channels and easy to use web store front Amazon for this situation benchmarks the business-to-purchaser technique catching up the coordination idea and making a harmony in the middle of obtaining and offering. In straightforward words, the rent is to be sure the same as that in the physical world (retail locations, mail request, wholesalers). An alternate methodology made by Amazon is the client connection administration which is fundamentally a business technique to choose and deal with the association with clients in order to streamline the worth to an endeavor in long haul. This business system obliges a client situated business reasoning and society to help and encourage powerful advertising procedures over all immediate and circuitous client dispersion channels The business is recognized regarding business exercises, for example, business to business (B2b), business to clients (B2c) or customers to purchasers (C2c). Amazon catches up business to client show and puts stock in offering its clients the best administration Amazons B2b technique has two prongs – one to place contenders items close by its items through its affiliate stage, and two, to structure vital cooperations with different organizations to dispatch diverse brands client strengthening is a key gimmick of ecommerce. With a couple of clicks, clients can skip starting with one site then onto the next. The way to holding clients in this situation is to guarantee that the clients are furnished with all that they need in the site. Value examination destinations are the best of companion of todays sharp clients. Amazon has ripped in on this side of the business through its affiliate stage. By giving affiliates a space on its principle site, the organization is giving the little organizations a space on an exceptionally known site. This is an extremely alluring playing point to numerous organizations. Amazon likewise picks up by this game plan in two ways –it makes a benefit when the affiliate makes a deal, it additionally keeps hold of adroit clients by not giving them a chance to leave the site. Other huge contenders have really missed out on a significant open door for this situation Amazons second B2b procedure of making vital partnerships is however somewhat imperfect in that it is debilitating its fundamental brand name by making a lot of people more littler brand names. Generally as Wal-Mart has started to pine boxes, and Tesco broadband, Amazon ought to have the capacity to effortlessly extend its item go without losing its place in charge of Internet ecommerce. On the other hand, the organization has fail to do this. Its shoe store, Endless.com is a prime sample of a line of item that could have been incorporated under the Amazon.com pennant – if Amazon.com as of now offers clothing, why would it be able to not offer shoes? Endless.com has truth be told turned into a contender to Amazon.com, therefore debilitating the organization The business demonstrates fruitful with client based items like books, electronic utilities, basic need and so forth. Besides, the business permits spreading the business from national fringes to global limits. Thusly, the business examination demonstrates that the e-retailers deal worldwide was pretty nearly US $438 Billion in 2008 It was contended that there is a high rivalry in the business wherein the organizations that wish to enter the business sector needs monetary elements and the danger of high rivalry from existing entrenched firms. Notwithstanding, lower cost and item benefit conveyance has turned into a pattern of e-trade with a specific end goal to win piece of the pie The staggering accomplishment of Amazon is credited to Bezos who made keen utilization of innovation and comprehended the idea of online business. With far reaching statistical surveying, item examination, client needs and requests and so forth. Bezos discovered favorable element in offering books because of the way that it obliged low aggregate transaction and picking up colossal business section of generally safe purchasers who makes restless purchasing of items on the web. Through outsized piece of the overall industry in books, incorporated systems, client administrations, item conveyance and better business acquisitions Amazon harvested the soil grown foods of its diligent work in this way remaining as a brand symbol in industry The Blue Ocean made by Amazon is the consequence of its separated and advanced client administration conveyance for its book business. Firstly, it had made simple for clients to pursuit books online with a large number of titles of books furthermore gave a secured installment strategy. Esteem advancement of Blue Ocean was upheld by making quality to clients fulfillment by inventive thoughts, for example, knowing their clients practices and information mining as a data advantage. Moreover, it likewise upgrades correspondence with its clients as inputs when the clients shop web giving the criticism of their shopping background. As the accomplishment from the earliest starting point depends in client center, the system intimated by Bezos constantly considered putting all the more in foundation and making utilization of incorporated client frameworks and administration operations and obviously the safe technique for instalment By making utilization of Hamel Prahalads system of being recognized Amazon made the web administration and distributed computing where any representative can run its business. It has been dissected that the income created by the web administration is past the ecommerce business The presentation of Amazons Kindle digital book peruser in 2007 was a shrewd development. Amazon has a secured and built place in the online market because of its lower costs, client comfort, productive conveyance, solid advertising aptitudes, web administration and administration. A year ago, it was guaranteed by Amazon that they sold 500000 Kindle digital book perusers accepted that the related books downloads and periodical membership would yield countless dollars. At this spot, Amazon takes position as red sea technique by beating existing rivalry on the grounds that there were numerous digital book perusers accessible in the recent past So as to survive this rival, Amazon needs to make stride forward and receive a Blue Ocean method approach. This might be possible by separation in item and ease. Thus, item separation can be as far as client administration conveyance or utilizing admirably engineering to grow their base. Notwithstanding that, they need to consider client Buying Hierarchy, their propensities and conduct and capacity development. Before settling on choice to buy item clients experience different capacities, for example, unwavering quality, comfort, value and capacity Amazons client administration theory is based on three client experience columns low costs, unfathomable choice, and quick, advantageous conveyance (Amazon,2009a). The organization expects that these needs wont change in the long haul. The organizations business procedure is rotated around fortifying its capacity to convey these three things to clients. It expects that by creating a notoriety for offering everything at the least expensive cost and speediest conveyance it will have the capacity to collect rehash business. Thus it is ready to take a littler overall revenue with individual things with the expectation that the volume of offers will permit it to make sufficient benefit The organizations client administration methodology is a round, depending toward oneself one. An organization that needs to offer its products at low costs will need to depend on producing a substantial volume of offers. An organization that hopes to have an extensive volume of offers will bring to the table a boundless choice of things, as it cant anticipate that clients will purchase the same things again and again. Brynjolfsson et al (2006, pg. 68) clarifies that clients have a more prominent profundity of inclination that can be served by a physical storefront, and Amazon has exploited this The organization likewise plans to amplify the estimation of its speculation by additionally utilizing innovation to give more extensive and better vender stages, web administrations, advanced activities, and extension of new and existing item classes. This demonstrates that engineering is at the center of the organizations business technique, and will remain so for quite a while. The organization has embraced a long haul business methodology, which has seen it through troublesome times. Thus it must be said that the organization has been exceptionally successful at creating and actualizing business procedures that rely on upon innovation.

True Human Nature (criticism Of Lord Of The Flies) :: essays research papers fc

  Ã‚  Ã‚  Ã‚  Ã‚  Reading Lord of the Flies, one gets quite an impression of Golding’s view on human nature. Whether this view is right or wrong, true or not, is a point to be debated. This image Golding paints for the reader, that of humans being inherently bad, is a perspective not all people share. This opinion, in fact, is a point that many have disagreed with when reading his work. There are many instances throughout Lord of the Flies that state Golding’s opinion suggesting an evil human nature. Each of these instances are the bricks holding together his fortress of ideas that are constantly under attack.   Ã‚  Ã‚  Ã‚  Ã‚  Lord of the Flies is but an abstract tool of Golding’s to construct the idea of human nature in the minds of his readers. Throughout the novel, it is stated that all humans are evil. It is said that this evil is inescapable and will turn everyone evil. At one point in the book, when the Lord of the Flies is representing all evil, this theory is stated as, â€Å"The Lord of the Flies was expanding like a balloon† (Golding 130). Along with this idea is the religious symbolism that is used for ineffectively confronting the evil. At a point in the book, Golding has Simon, symbolic of Jesus Christ (a Christian deity), confront the Lord of the Flies. This is a pig’s head on a stick that is imagined to talk and represent the evil in all humans. Simon tries to act and spread the knowledge of this evil to others but is killed. This is a direct reference to the death of Christ, alluding to the Holy Bible.   Ã‚  Ã‚  Ã‚  Ã‚  At many points throughout Lord of the Flies, Golding writes for the characters to become gradually more and more evil. This attribute even reaches the symbols of goodness and order, such as Ralph. Once, when Ralph and Piggy go to the feast on Jack’s beach, they begin to meld with the others and their evil ways. â€Å"Piggy and Ralph, under the threat of the sky, found themselves eager to take a place in this demented but partly secure society† (Golding 138). This really only proves their common longing for a place with others, not any depth of evilness. Golding also has all of the characters eventually participate in the hunts, his representation of an evil ritual that humans perform. By having all of the characters practice this, he illustrates his belief of everyone being susceptible to turning evil. This fact is not necessarily true. Humans develop their own dedications to their own beliefs, morals, and ethics.

Communication Skill

1. Reading Comprehension oReading comprehension is one important communication skill a pharmacy technician must have. They must be able to read and understand prescription information and instructions from doctors to fill patients' prescriptions. Pharmacy technicians need to be able to fill prescriptions with detail and accuracy, as even a slight mistake or misunderstanding can be dangerous to a patient. Prescription drugs are often long and uncommon words, so pharmacy technicians need to read each prescription accurately, and call the doctor's office with any questions or clarification.Give Instruction oOne management and communication skill pharmacy technicians must have is the ability to give instructions. Pharmacy technicians needs to communicate clearly to patients regarding usage and other details of their prescription or over-the-counter medication. Patients must follow their doctor's orders when it comes to how much prescription medication to take, and when — it the ph armacy technician's responsibility to help patients understand those details.Pharmacy technicians also must be able to give instruction and communicate other information to co-workers. o Customer Service oCustomer service skills are another valuable communication aspect of a pharmacy technician's job. Patients often have a number of different options when it comes to pharmacies for prescription fulfillment. Therefore, to retain existing customers and attract new ones, pharmacy technicians need to be friendly, personable and helpful. Providing patients with quality service gives them a reason to keep coming back.Inventory and Maintenance oAnother management skill a pharmacy technician must have is the ability to take accurate inventory and perform maintenance on all equipment and the facility in general. Pharmacy technicians must keep accurate inventory of medication so they know what they have on hand. They must discard expired medication and stock new medication, and record those a ctions. Pharmacy technicians also need to ensure all equipment, such as scales, measuring tools and computers, are working properly. Communication Skill Effective Communication Skills Effective communication skills are the key to your success because there are people everywhere! Our effective communication training  webinars  and  tools  will show you: | Advantages of effective communication| | Effective communication in the workplace| | Effective communication techniques| | Four styles of communication (DISC)| | Conflict resolution strategies| | Communicating Using Email| | Persuasion and sales strategies| | Non verbal communication| |   | Effective Communication Effective communication happens largely at an unconscious level†¦ nd that's why the most effective communicators of all time paid as much attention to  how  they were delivering their message as they did to the exact words that they were using. And that's why it's so easy for email to go horribly wrong. Don't get me wrong†¦ words are critically important to getting your message through loud and clear, but the psychology behind them is more important. And that's why Maximum Advantage is dedicated to combining the latest advances in psychology and linguistics with time tested methods to give you a communication edge that some might consider to be â€Å"unfair† The Communication Process The communication process is a six step cycle, and unfortunately the communication can break down or become confused at any step. Sometimes the message isn't even clear in our own brain, and yet we still expect others to know what we mean! Then the encoding, sending, and decoding phases all provide opportunities for errors and misunderstandings to crop into the process. In the fifth step, the receiver has to filter the message and decide what it means based on their own values, beliefs, filters, and memories. If any of these steps fails, the result is confusion, conflict, and frustration. Effective Communication Video Here's a short video that explains exactly how the effective communication process works. How To Communicate Effectively Cons idering how many opportunities there are for communication to go wrong – it's amazing that it ever goes right! Here are  my  seven rules for effective communication: 1. Take responsibility for the success of your communication. If they're not â€Å"getting it†, it's because you're not giving it in a way they can understand. To learn to communicate in  ways that people instinctively understand, visit  Communication University. . Realize that the unconscious mind is your greatest ally. Here's a demonstration. 3. It's not about you. To communicate effectively, learn to see the world for the other person's perspective. 4. If what you're doing isn't working†¦ do something different. 5. Communication can change reality. That's why advertisers spent $165,000,000,000 last year†¦ and you can have the same impact when you know how. Here's information about persuasion. 6. Every action has a positive intention. You just have to find it. 7. It's better to be succe ssful than right.The world demands results, not excuses. Effective Communication Skills Here is a short list of some of the skills that it takes to be an effective communicator. Think about your own communication style and which skills you are strong in and which ones you could do better. | Listening  for facts and feelings to make sure that you interpreting the message as intended. | | Asking questions effectively to guide listeners to solutions. | | Recognizing and defusing the filters people are using when they communicate. | | Creating rapport to smooth difficult messages and build relationships. | Uncovering the unique values that drive each person and then constructing your message to match their personal system. | | Using  non-verbal cues  to understand what the speaker really means. | | Finding and replacing the cues that cause the â€Å"domino effect† in conflict and confrontation. | | Breaking unempowering belief cycles without directly attacking a belief. | | Overcoming objections by agreeing. | | Building and using stories to make a point without anyone realizing it. | | Replacing destructive patterns such as anger  with empowering patterns that get better results. | | Reading the secrets hidden in every email message. |

This essay is an investigative report on Fast Food Nation.

This essay is an investigative report on Fast Food Nation. Many people blindly go to fast food restaurants without thinking "what lies behind the shinny happy faces of every fast food transaction" (Schlosser 10). Eric Schlosser's book "Fast Food Nation" looks to change that. Schlosser's intentions when writing this book was to inform the reader of the dark side of the fast food industry. Schlosser pulls from numerous sources to support his arguments. While he neglects to include some information that may conflict with his argument, overall, he used his sources properly and truthfully.In the chapter entitled "Behind the Counter", Schlosser points out that "increasing the federal minimum wage by a dollar would add about two cents to the cost of a fast food hamburger" (Schlosser 73). In the note on page 309, Schlosser cites an article entitled "Impact of Minimum Wage Increases." The article displays several scenarios within a number of studies that show how an increase in minimum wage would cause a very slight spike in the price of fast food.Fa st food in NepalThe article researched minimum wage increases in past years and the affect they had on the price of food. In 1992, minimum wage was increased fifty cents and the price of fast food was only raised approximately one cent.The article supports Schlosser's argument that for every dollar increase to minimum wage the price of fast food would rise a mere two cents. Schlosser includes this statistic to illustrate the greedy behavior of the corporations running the fast food industry and to disprove the argument that raising the minimum wage would be a costly measure. It was a universal belief that the fast food industry did not want a minimum wage increase because it would cost them a large amount of money to continue the operation of their companies. Schlosser uses his resource...

Free Essays on The World Of The Vikings

Vikings The Viking age has long been associated with unbridled piracy, when freebooters swarmed out of the northlands in their longships to burn and pillage their way across civilized Europe. Modern scholarship provides evidence this is a gross simplification, and that during this period much progress was achieved in terms of Scandinavian art and craftsmanship, marine technology, exploration, and the development of commerce. It seems the Vikings did as much trading as they did raiding. The title "Viking" encompasses a wide designation of Nordic people; Danes, Swedes, and Norwegians, who lived during a period of brisk Scandinavian expansion in the middle ages, from approximately 800 to 1100 AD. This name may be derived from the old Norse vik(bay or creek). These people came from what is now Denmark, Sweden, and Norway, and had a self-sustaining, agricultural society, where farming and cattle breeding were supplemented by hunting, fishing, the extraction of iron and the quarrying of rock to make whetstones and cooking utensils; some goods, however, had to be traded; salt, for instance, which is a necessity for man and cattle alike, is an everyday item and thus would not have been imported from a greater distance than necessary, while luxury items could be brought in from farther south in Europe. Their chief export products were, iron, whetstones, and soapstone cooking pots, these were an essential contribution to a trade growth in the Viking age. The contemporary references we have about the Vikings stem mainly from sources in western Europe who had bitter experiences with the invaders, so we're most likely presented with the worst side of the Vikings. Archaeological excavations have shown evidence of homesteads, farms, and marketplaces, where discarded or lost articles tell of a common everyday life. As the Viking period progressed, society changed; leading Chieftain families accumulated sufficient l... Free Essays on The World Of The Vikings Free Essays on The World Of The Vikings Vikings The Viking age has long been associated with unbridled piracy, when freebooters swarmed out of the northlands in their longships to burn and pillage their way across civilized Europe. Modern scholarship provides evidence this is a gross simplification, and that during this period much progress was achieved in terms of Scandinavian art and craftsmanship, marine technology, exploration, and the development of commerce. It seems the Vikings did as much trading as they did raiding. The title "Viking" encompasses a wide designation of Nordic people; Danes, Swedes, and Norwegians, who lived during a period of brisk Scandinavian expansion in the middle ages, from approximately 800 to 1100 AD. This name may be derived from the old Norse vik(bay or creek). These people came from what is now Denmark, Sweden, and Norway, and had a self-sustaining, agricultural society, where farming and cattle breeding were supplemented by hunting, fishing, the extraction of iron and the quarrying of rock to make whetstones and cooking utensils; some goods, however, had to be traded; salt, for instance, which is a necessity for man and cattle alike, is an everyday item and thus would not have been imported from a greater distance than necessary, while luxury items could be brought in from farther south in Europe. Their chief export products were, iron, whetstones, and soapstone cooking pots, these were an essential contribution to a trade growth in the Viking age. The contemporary references we have about the Vikings stem mainly from sources in western Europe who had bitter experiences with the invaders, so we're most likely presented with the worst side of the Vikings. Archaeological excavations have shown evidence of homesteads, farms, and marketplaces, where discarded or lost articles tell of a common everyday life. As the Viking period progressed, society changed; leading Chieftain families accumulated sufficient l...

The experiments involving women in Nathaniel Hawthorne's The Birth Essay

The experiments involving women in Nathaniel Hawthorne's The Birth Mark and Rapaccini's Daughter using as foil The Oval Por - Essay Example Hawthorne build a formidable relationship with women characters, in which case he had to inspire many who appear in his fiction, and he had a relationship with women who had some influence in his life, which includes Margaret Fuller among others. Therefore, Hawthorne plays a crucial role in having to think about women and their confronting of the American men and society. Therefore, this paper will embark on the experiments that involve women in Nathaniels Hawthorne, â€Å"the birth mark† and the â€Å"Rapaccini’s daughter† (Wright). A substance analysis of Hawthorne’s women from the many tales demonstrates the way the Hawthorne uses the women as the objects of warning about the consequences of the fear of men. Analyzing the â€Å"The Birth Mark†, Hawthorne tries to introduce the Georgina character, in which case her sole flaw is the birthmark that was on her face. Everything else is perfect, but the flaw that existed was this only birthmark. The hu sband of Aylmer likes science, and he goes on to suggest that he should try to remove the birthmark. When he was through with the experiment, he goes ahead to announce that the experiment was successful. Having done this, Georgina, in which case she had some characteristics of evil possession, dies because her husband had the insistence on trying to deform nature. Aylmer also has the evil flaw, in which case he is persistence to get rid of the birthmark (Wright). Hawthorne has had to create characters with malevolent or the evil characteristics to the reader an allegorical meaning. To some extent, he may be targeting the women without the justification. Plainly, Hawthorne has had to target the women and the men equally in his works. For instance, in his works of, â€Å"Rappaccini’s daughter†, Hawthorne uses Beatrice to be the carrier of deadly poison, in which case men is in use in transmitting the evil. Then men in use have their own flaws, in which case it contribute s to the mistakes of women in their works. II. A There is the possibility of interpreting the Georgiana’s sexuality when interpreting the birthmark because Hawthorne works seem to have sexual undercurrent. In the hallmark, Georgiana tries to consider Aylmer to be his master, which is why she is caring about Aylmer’s opinion of her. Aylmer considers the imperfection in the Georgiana’s face and has the confidence of the nature due to his likes of science he plans to remove the imperfection from her face. He persuades her to remove the imperfection in order that they feel happy together. Aylmer then guides Georgiana into the laboratory, in which case it includes beautiful rooms and Aylmer finally succeeds in removing the imperfections. However, Georgiana, in which case she has had to dream, dies. From the two characters, Georgiana and Aylmer, it is quite clear that the birthmark epitomizes natural beauty containing imperfection and explores the hubris of science an d art in an attempt to perfect what the nature offers. In addition, there is the revelation of discomfort and fascination with the power of women’s sexuality, in which case it can make a man pursue anything, including endangering a woman’s life, diminishing it (Wright). Aylmer aims at removing the birthmark in Georgiana’s face that made her imperfect. Aylmer wanted to make her to be perfect in order that they

Function of the Scholastic Activities Essay Example | Topics and Well Written Essays - 500 words

Function of the Scholastic Activities - Essay Example The following analysis will briefly recount one such story. For years one of my closest friends had been traveling to Peru to volunteer in a clinic that his mother ran deep within the Amazonian rainforest. I eyed their yearly trips to Peru with marked curiosity as I was unsure whether they were simply doing this in order to fulfill some type of religious requirement or take an exotic vacation. Finally, through the course of our friendship, I began to ask details of what this trip involved, what the purpose of it was, and why the family saw it necessary to do this. The response I received was entirely unexpected. The family invited me to come and see. By virtue of obtaining a US passport and assuring myself that I was up to date with all of my shots, I agreed and undertook to accompany them as they traveled to Peru. My expectations were low as I assumed that the family would live the life of Americans while administering to the needs of the Peruvians by day. What I saw helped to chang e my worldview. Rather than enjoying a life of relative ease, which could readily be been afforded, the family opted instead to live and work with the locals. This included eating the same foods, living in the same types of accommodations, sharing the same experience and customs with the locals. More than just a summer getaway with the added bonus of performing a modicum of â€Å"feel good humanitarian work†, what I saw was the selfless sacrifice on the part of this family as well as the other unpaid volunteers that had given freely of themselves to work with this community. With regards to what this did and what this taught me, it opened my eyes to the fact that there remains great need within this world.

Breast Cancer Occurring during Pregnancy Research Paper

Breast Cancer Occurring during Pregnancy - Research Paper Example Women have a 12.67 % of developing breast cancer during their lifetime. ( National Cancer Institute’s Surveillance, Epidemiology, and End Results Program Cancer Statistics Review rates from 2001 to 2003.) According to Loibl S, von Minckwitz G, Gwyn K, et al. (2006) the condition will occur in one in 3000 pregnancies. Despite this, there have been few recent studies on the subject, especially those seeking to look for the histopathologic and immunohistochemical features which are combined in breast carcinomas in these patients, possibly because of the comparative rarity of the condition. Pregnancy-associated breast cancer (PABC), often referred to as gestational breast cancer; can be defined as any cancer of the breast diagnosed during pregnancy and up to one year postpartum including lactation (Molchovsky & Madarnas, 2008). However, there is considerable variation among authors, with defined postpartum periods ranging from 6 months to 2 years. (Psyrri & Burtness, 2005). Another idea is that PABC can be defined as occurring during pregnancy and until lactation ceases. PABC is the second most common malignancy in women, after cervical carcinoma, and occurs in 1 in 3000 pregnancies (Pavilidis & Pentharoudakis, 2005). A mother is already facing the huge changes that come with a new child and when breast cancer is diagnosed concurrently with pregnancy and lactation this becomes a very challenging situation for the patient, physically but also psychologically and socially, as well as her family, physicians, and other health care providers. Treatment options, either local or systemic, are limited by concerns about possibly harming the fetus, and are also conditioned by the gestational length of the pregnancy.

Corrections Accreditation Essay Example for Free

Corrections Accreditation Essay Corrections Accreditation this is a system of verification that correctional agencies and facilities comply with national standards promulgated by the American Association. Accreditation Correction, which developed the national stand to be used in granting organization accredited status, accreditations officially began in 1978. In essence it measures the organizations compliance with nationally accepted standard in the field, as maintained by the accreditation program. (Ch. 8 p179) I feel that corrections accreditation affect the professional development of the correction officers in a good way, this helps the officer to develop skills on a higher level, special training as well as high qualities of head and heart makes a good prison or reformatory officer. While accreditation seek comparable status for their employing organization, accreditation help set the standard for training both operational and management level positions. (Ch. 8 p178) Privatization is a private operated prison that houses prisoners for a profit; it’s closely related to other important issues in corrections over the last past two decades, the role of the private corporation in correction or more specifically, the private operation of secure prisons and jails. In 1980, no secure privately operated jails or prisons existed in America. By 2001, about 150-100 prisons and jails were open for business hold about 120,000 prisoner, or 6 percent of the jail and prison population. (Ch8 p 192) There is not much of a different when comparing privatized prisons to state and federal prisons, a lot of the private operate the same way and sometime mimic the state and federal prisons, they appear to perform at the same level of efficiency as the public facilities, although they tend to house a higher proportion of minimum-custody inmates in relatively new facilities, private prisons tend to have the staffing patterns, provide the same level of work, educatio n and counseling program, so I would have to say that the private prison meet the criteria well. (ch 8 p189) The private prisons have an effect on both the state and federal prisons, with funding  and financial problems a lot of businesses feel the economic bite, but not the private prison systems. These institutions are run for the purpose of turning of a profit, state and federal prisons are contracted out to private companies who are paid a fixed amount to house each prisoner per day, their profits result from spending the minimum amount of state or federal fund on each inmate, only to pocket the remaining capital, the more inmate the more money.(Global Research.com) Some of the way that the industry leader plan to better correctional officers professionalization and accreditation is to educate, training, and better training programs, all of this are key parts in professionalization. I feel that if they take some of the money that make and put back into the training programs this would be helpful for the institution in the outcome of furture of young officer, corrections accreditation help set the sandards for the professionalism and operation of prisons.

Supply Chain Management Objectives in a Factory

Supply Chain Management Objectives in a Factory Automated sandwich making industry provides ready-to-eat, easy-to-consume and pre-packaged sandwiches. These sandwiches are very popular because of many factors like speed of delivery and the quality that comes with every unit of sandwiches. Automated sandwich plants employ a continuous production cycle that works as per a standard demand and supply schedule. The production process is precise and well maintained, while the process itself is a byproduct of well-calibrated marketing strategy. The production schedule is backed by several other departments whose support is very important to keep the production going without any hitch. Like any other production facility, even sandwich making plant operates in a similar way planning production, purchasing raw materials, registering orders, producing sandwiches, packing them and dispatching them are final delivery are some of the basic processes that occur there. This short paper analyses supply chain management objectives help an automated sandwich-making factory to focus on its production and sales management goals and to create strategies to enhance turnover and profits. This becomes very essential as a large super market chain places a large order for high quality sandwiches. The main objectives of the firm after getting this order is to evaluate, analyze, and review the exiting production practices and later design an action plan that result in the production of 12,000 units of sandwiches every week. To produce such an amount of weekly order, the firm will need to combine its plans and strategies along with streamlining the numerous supply chain components. In addition, the firm will also need to step up the supply chain profitability so that the production process retains its marketing and competitive edge. Like any other manufacturing facilities, even sandwich making plants works on the principles of supply chain management. Supply chain management objectives the most basic measures that drive the production process Lee and Billington (1993) define a supply chain: As a network of facilities that performs the functions of procurement of material, transformation of material to intermediate and finished products, and distribution of finished products to customers. In other words, a supply chain is also an intricate system of personnel, production activities, skills, knowledge, information and resources involved in transferring a given product from supplier to a customer. Supply chains also link value chains as described below in subsequent chapters. Supply chain management is an advanced concept that is considered by almost all businesses in the world. A sandwich making business can easily use the basic principles of supply chain to enhance its product delivery mechanisms by linking several business functions. To introduce a profitable supply chain, a business development manager should design and create a plan the leads to reliable and guaranteed supply chains that also provide high quality products. Supply chain management (SCM) demands a far stringent transformation from administering simple individual departments who handle individual functions, to integrate them in a seamless manner. The result of such an action is the creation of many important supply chain functions and processes. Let us consider a simple example: A firm gets a big order for some products. The details of the order will be dispatched from the sales department to the purchasing department. Now, the purchasing department will start placing the required order with the production department. The production department will produce the required products and dispatches them to the marketing department that in turn will sell the goods to wholesalers and retailers. However, the marketing department will need to asses customer demand by communicating with wholesaler and retailer distributers; the main goal of this exercise is to find out the exact demand for the product. It means that a method of process integration is carried out with different supply chain partners. Integrating supply chain business functions will include well planned and teamwork between buyers and suppliers, production and sales department and through sharing information that is common to all the stakeholders. In the present example, we will consider different business functions of the sandwich-making firm like purchase of raw materials, receipt of orders from retailers and wholesalers, activities of marketing department and inventory department and production and marketing department. Such integration needs the flow of information in a calibrated and continuous manner (Lambert and Cooper, 2000). Appropriate technologies and methods could help manufacturers create an optimum supply-chain system. These are possible by using demand, supply philosophies like push, and pull techniques. Defining push and pull philosophies are very important for a sandwich company that wants to sell many sandwiches per week. Customer or demand side push is actually an entrepreneurial response in hope of customer demand. On the contrary, demand or customer pull is a response that actually results from ensuing customer demand. However, it is very difficult to decide if a particular supply chain is in push or pull mode in a general mode. Here, the business may need to decide what constitutes the supply chain and how different stakeholders act in the supply chain. In the present example, there is already a readymade demand for 12,000 sandwiches per week and this is classic example of customer pull. In most of the supply chain scenarios, demand-push may meet demand-pull and this is the situation when the inventory starts accumulating. This is a typical push-pull interface or a supply chain decoupling point. For the sandwich making business mentioned in this example, the benefits of acting to a pull model is very compelling as the calculated levels of production is independent of forecasts for a future order. The general axiom that works very well here is very simple just produce what you pull from the customer exactly at the rate of their needs. A business that operates in a pull philosophy can perform better to accept changes that usually occur in tastes and preferences of customers. However, the sandwich business that operates in this mode may not use this model unless there is clear demand from the customer side. Many dial-up pizza shops prepare their products based on specific demand-pull to supply a particular number of pizzas. This example is non-analogous to the present sandwich making company. In a typical pizza supply unit, the delivery is held until there is a specific order for pizzas. To be able to respond to a situation, the unit will include bases and ingredients as built-in inventory well in advance. The final delivery will occur only when there is a specific order. It means that there is an evidence of both push- pull philosophies in that example. In the present example, there is already an element of customer-pull and it ensures a confirmed order for sandwiches. Demand-pull philosophy has the ability to reduce waste and inventory and it is more in the direction of satisfying needs of end customers. In the end, a sandwich business that operates on this principle should create a package of practices that include the best supply management principles. SCM Cycle View Model All manufacturing activities are divided into many sub-activities that eventually help the sandwich company to conduct the business operations in an optimal manner. Like any other business, even sandwich making business operates in a standard manner that actually mimics a standard production assembly format. In essence, a given production assembly consists of four important components Customer order cycle, Replenishment cycle, Manufacturing cycle and Procurement cycle. Customer order cycle: This is the mutually agreed cycle time of a given purchase order. It is also a gap between the purchase order creation date and agreed delivery date. In other words, one should expect the time and it may not be the actual date for delivery. The metrics used provides a guide to deliver the order. Replenishment cycle: This is the average time needed to fill a current purchase order. The time starts when a particular order is sent or receive dot entered. This process ends at the time of shipment or soon after the delivery to the customer. Business developers should consider both the actual delivery time and promised delivery time. Manufacturing cycle time: It is possible to quantify this time from the planned order until the report timing of final production process. One can compare the actual production quantity with the intended quantity. Purchase order cycle time: This metric measures the creation of PO to the delivery at a location like distribution center. Here, one may not have the requested delivery date beyond the agreed lead-time. Here is a standard Cycle view model for sandwich business: Note: One can think of supply chain as a chain of communications that occur between two consecutive stages of production. These cycles always share similar types of communications because the entire process will have a buyer and a supplier. As one go away from the customer, the scale of the transaction will diversify and become larger. Fig 1: Cycle View Sandwich Production Process (Supply Chain Management: cycle view figure adaptation after Supply Chain Management Strategy, Planning Operation; Third Edition; Smil Chopra, Peter Meindl) As mentioned before, a customer cycle involves an external demand. The balance side of the supply chain should react to the existing customer demand and later satisfy it without fail. However, the only hitch is that basic process of creating sandwiches from different raw materials (like vegetables, spices and meat) stage to the ready to eat one will always involve spending some time, money and energy. If the production process is not quick enough to cater to the demand of the consumer, the existing demand may vanish altogether. It means that the producer should make proper assessments of all future demands during the production process. In essence, speculations that the producer makes should be more so that they will take fewer numbers of decisions when there is an unforeseen or uncertain condition. All the reactive processes are the pull processes while the speculative processes are push types. Level 1 SCOR Model According to SCC (2000), Supply-Chain Operations Reference is a top-level business processes related to all phases of satisfying customer demand (SCC 2000). Four important business processes organize this model at its highest level. These processes are Plan, Source, Make and Deliver. For the present paper, we will discuss about the Level 1 aspect and this deals with the MAKE process. Fig 2: SCOR Level 1 Performance Metrics, Diagram (After SCC, 2000) In this process, a business entity uses actions that transform raw products or raw materials into a finished product to meet planned or actual demand or confirmed demand. In the illustration given above, PLAN is a process that accumulates demand and supply to set in motion a plan of action that meets sourcing, production, delivery, inventory and other similar needs. With this Level 1 model, a sandwich business creates a wholesome plan of sandwich manufacturing and delivering from consumer to retailer to production and marketing sectors. In addition, it also streamlines the plan with sales and marketing. At Level 1, the sandwich business considers a number of processes that convert raw materials into finished products to meet the demand placed by the consumer. Here, the sandwich business considers both push and pull philosophies to consider the business processes. A typical supply chain is truly dynamic and interactive. A sandwich business will run through many states procuring raw materials like meat, vegetables, spices, packaging materials and other items from a inventory supplier, actual manufacturing process, the process of distributing the products, dispatching them to retailers and eventually to customer and marketing and promotion departments that actually sell the sandwiches. A competitive business will streamline all these processes into one single entity that eventually enhances productivity and profitability. A supply chain also flows in two directions and it has an attached cost and capacity domain attached to it. An empowered and skilled business management team that can create a viable plan along with strong management and supply chain design fundamentals will succeed in the end.